The UK's leading digital disruption strategist, Roger Comlays, has said that businesses that want to break the wind of digital disruption should focus on building their data infrastructure - also known as big data.

Let's start with a simple example:

Major travel companies such as British Airways' parent company IAG have recognized that improved use of data can help maximize the price of space in air travel; retailers such as Harvey Nichols, the UK's premium department store, are coming to the realization that the use of data can more accurately target high-quality retail customers and increase revenues; and for telecom operators like BT Group, the right use of data can also improve the operational efficiency of complex networks.

Overall, data is the key to increasing revenues and controlling costs in all businesses, and this can be seen in three ways:

Data can enhance the customer experience. This has been amply demonstrated by the fact that Amazon and Google abroad, and Alibaba at home, have put data at the center of their operations since their inception.

People can use data to predict customer behavior and provide more customer-friendly services, such as eBay (eBay, a global online shopping platform) and Colorado (a global hotel booking platform), as well as Tmall and Ctrip in China. The so-called advertising precision is also related to big data. Enterprises collect your relevant information through a variety of methods, or rather, your various online tracks that expose your relevant information. For example, if you book a hotel in a certain place, or buy a certain type of product, after that this website may push this type of place, the price is comparable to the hotel discount ads, or this type of product and the product associated with this type of product ads to you.

For the company itself, data can improve operational efficiency, which is the same for any business, whether it's an IT company or a public **** service provider. Internet gray items, such as Trojans, typically reduce white-collar productivity by 25-33%, while effective data cleansing and data harmonization across multiple applications can reduce the probability of encountering Internet gray items.

The digital newcomer who sees big data as a core competency in every industry is making business more competitive, making it essential for established large organizations to make data a top priority.