First of all, it is able to seize the opportunity of market reshaping, and Haro has successfully transformed itself. Changes in lifestyle and upgrades in consumption habits are reshaping the market including ?

Local Life Service Market. The local life service market, including food, drink and entertainment, has also brought new opportunities and challenges to companies in the industry. From the perspective of big data, private cars, motorcycles and bicycles are the safest means of transportation to avoid the spread of viruses. In the era of big data on the Internet, apps that can integrate travel data may be more friendly and convenient for people in the current situation, such as the Harrow we mentioned today .

The second is to apply the digital technology dividend to provide people with more convenient travel as well as better inclusive life services. Haro also hopes to benchmark itself against Meituan in the future. But whether or not Haro is still in Ali, catching up with Meituan on the local life track won't be easy. Ali in the field of e-commerce after the temporary end of the war against Pinduoduo, local life is a big worry. In the field of travel, Ali has only Gaode. The meaning of existence is to make up for the relative blankness of Ali in the field of travel.

Then again, Harrow has positioned itself as the leading domestic local travel and life service platform. In the past year or so, we have also laid out local life segments, such as Hello taxi, etc. Hellobike was born later than both of the above. And in the early days, because of the difficulty of financing, Hello did not have a car, it is difficult to compete with competitors. Unlike online carpooling, the ride-hailing business is the reuse of stock capacity, not the development of incremental capacity, a mutually beneficial ****-win logic.

What's important to realize is that Harrow users are using the platform based on offline mobile travel needs. The travel business is naturally more closely linked to the main business of local life, such as food, hotels, attraction tickets and so on. At the same time, the user profiles of the travel business and local life business are highly overlapping, and users have the habit of using cell phones to experience offline services, which further reduces the training cost of users. Hello's past experience in user operation, channel development and asset operation can also help it develop its local life business faster.