Ant Forest made big changes, the user's feelings as the only standard of judgment Alipay to make corrections.

We usually use some software often have this trouble, obviously sometimes they need the function of only one or two of the software, and these two functions are also very good, but this software has been developing other functions, ultimately leading to the whole software page becomes cluttered, but let the software is not as good as the beginning.

That Alipay is a classic example of this type of software is well known.

Alipay's two most popular functions, one is to receive payment, one is to spend money, but Alipay is not satisfied with the profit brought by these two functions, and then developed a series of functions such as Balance, Ant Manor, and these functions are accompanied by a variety of advertisements, you open the software to use the often accidentally point to the ads, not only delay time but also destroy the mood of the program, so that it is not a good idea. The first thing you need to do is to get a good deal of money from the company, and then you have to pay a lot of money.

And now Alipay also recognizes this problem, not long ago after the user's opinion response sheet recycling, Alipay on the user's call for a larger number of problems put forward to rectify, to improve the efficiency of the use of software.

And ant group Alipay also put out the news that the company has launched a product health degree program within the company, where user satisfaction is too low products will be recalled off the shelves for subsequent transformation, which is the first time that the ant group has taken such a move.

But thirteen believe that this is also an epoch-making move in the history of the ant group, in fact, in the end, a software is good, the key is to look at the user's feelings are good, only to let the user feel convenient, this software only played out their functions.

According to Ant Group data, there are already 29 products that have been taken off the shelves due to low user satisfaction.

Alipay's move to break the wrist of this move is really it has won the favor of many netizens, after all, the Internet industry is now developing too fast, a variety of software emerging in an endless stream, if you don't make some changes today, then there may be other software to seize your market, and Alipay is now, although there is still a lot of market demand and the mass base.

But if you keep letting those useless features and advertisements to invade the page, in the long run, the user will be bored, and now the payment software is also a variety of their functions and marketing methods are not to be underestimated, so only they continue to find the problem and continue to correct, the enterprise can go farther in the future.

The customer is God, and this is the supreme truth for the service industry and software.

1. The end-user of the software is the general public

So we have to look more into the public's daily life, can not be detached from the reality of the whole stay in the office, imaginary, the user in the end what you need, and now the cooperation between the various companies is frequent, and often the two sides of the mutual advertising situation, a moderate advertising is understandable. Moderate advertising is still understandable.

But the ubiquity of ads is very annoying. Imagine an ad that pops up when you need to pay in a hurry, and it's not just a delay, it's annoying.

2. Specialization

A software can include all areas of the situation, now may not be realistic, and Alipay as a payment software, but have to add insurance, hotel services and some other features, and these features of the follow-up service can not keep up, often making people inadvertently become a big data kill The object, one more path to make people lose their goodwill.

So, Alipay might as well play to its strengths and let its own advantages become unrivaled, instead of being greedy and swallowing elephants, wanting to all the fields to insert a hand, and ultimately picking up the sesame, losing the watermelon.

In fact, whether it is Alipay or other software should be timely from the market to learn from the views of the market, to correct the shortcomings of their own development, but also should be aware of the needs of the times, to keep pace with the times, after all, once Nokia has been for your business counterparts, with the facts of the writing of a bloody tragedy.

All indications are that AntForest has come up with a great determination to correct its own problems, and according to the current situation, the results are also good, as for the future how to develop, let us all come together to wait and see.

Finally, I hope the ant forest development is getting better and better, and bring more convenience to the people. Well, today's sharing of thirteen is here.

What do you think about this downgrade of the ant group?