In the sedan field, Changan's Yidong PLUS and Rui Cheng PLUS have gained recognition in the market by virtue of their cost-effective advantages. In order to consolidate Changan's position in the compact car market and strengthen its technological attributes, Changan has launched a brand new model, the Yida. Positioned between the Yidong PLUS and Rui Cheng PLUS, the overall price is reasonable and the configuration is also very advantageous in the same class, so can it be recognized by consumers? We'll see.

Basic Information and Product Highlights

The above manufacturer's guide price only represents the price as of March 23, 2023, and please refer to the official website for any changes

Changan Yida*** has launched three models for consumers to choose from, with a price range of 87,900-107,900 RMB. Power, the car is equipped with a new generation of Blue Whale NE1.5T turbocharged four-cylinder engine, which adopts the Agile high-efficiency ultra-clean combustion system and Miller cycle technology, making the engine thermal efficiency has been further improved, with a comprehensive transfer efficiency of up to 96% of the new generation of 7-speed wet dual-clutch transmission, so that the WLTC comprehensive fuel consumption of only 5.99L/100km.

The Changan Yida is based on the Ark Architecture, which covers all models from A0 to C-class, and is the evolutionary vehicle for Changan's new car-making technology. The biggest feature of the Ark Architecture is its low center of gravity. By optimizing the aspect ratio and wheel-width ratio, it makes the interior ride more spacious, and at the same time, with the support of refined chassis tuning, the vehicle handling stability is better. In terms of safety, the Ark's architecture forms multiple closed loops of force transmission in both horizontal and vertical directions, which is sufficient to ensure the safety of the vehicle's occupants in the event of a collision.

Changan Yida is also the first model equipped with Baidu's "Wenxin Yiyin", a large model based on Baidu's intelligent cloud technology, which will provide public cloud services and private deployment through the Baidu Intelligent Cloud, bringing a new experience of artificial intelligence to consumers. To bring consumers a new experience of artificial intelligence, we only need to say "Xiaoan, hello" to complete a variety of vehicle function settings. It is worth mentioning that Chang'an Yida is also equipped with MTK8666 chip, with the support of 8-core CPU, the overall computing frequency is as high as 2GHZ.

Second, product competitiveness analysis

The above manufacturer's guideline price represents the price of the product on March 23, 2023, and the price is subject to change.

The above manufacturer's guide price only represents the price on March 23, 2023, if there are any changes, please refer to the official website

Nowadays, independent brand models are becoming more and more mature in terms of technology, as well as excellent performance in design, configuration and space, especially in the compact car market, where the competition is even more intense. With the official launch of the Changan Yida, it will compete with the Geely Dihao L and BYD Qin PLUS.

In terms of price, the Chang'an Yida is the most affordable of the three models, both in terms of its starting price and the price of its top model. In addition, the 2023 BYD Qin PLUS is a hybrid model, so it performs best in terms of fuel economy. In terms of models, the Chang'an Yida as well as the Geely Dihao L are both available in three models, while the BYD Qin PLUS is available in five models, so the BYD Qin PLUS is richer in terms of model choices.

In terms of exterior design, all three models have a more dynamic appearance, with the Yida adopting a "horizontal and vertical" design language that is young and stylish, and the flat front end and large air vents on both sides of the bumper enhance the sporty look of the front face. The Dihao L, thanks to its large black mesh grille design, is the most exaggerated of the three models. 2023 BYD Qin PLUS follows the large "dragon mouth" front grille, with an internal dot matrix design, to enhance the momentum of the front face.

Specifically on the model configuration, because the vehicle price is slightly different, so we chose three models with similar prices to compare. Through the comparison can be found, in the case of similar prices, Chang'an Yida and Geely Dihao L can buy the top model, of which the Chang'an Yida configuration in the three models is the most abundant, especially exclusive of a number of scientific and technological configurations and driver assistance configurations. The comparison of BYD Qin PLUS can only buy the "second-lowest" model, and the price is more than 110,000 yuan. In terms of body dimensions, the Chang'an Yida has the advantage in all dimensions except height, and the ride is relatively spacious.

Three, product quality & service trend analysis

As a brand-new product of Chang'an Automobile, is the Yida a hidden quality problem? In this regard, we will start with the failure problems of the Yida lineup in the past year, and compare the failure problems so as to make a preliminary prediction of the trend of quality problems of new cars in the future. Since the Chang'an Yida is a new compact car, we will analyze the complaints of compact cars under the Chang'an brand in the past year.

Through the complaint data of Changan's compact cars in the past year, we can find that most of the problems are concentrated in "transmission oil leakage", "audio-visual system failure", "transmission frustration" and "vehicle quality". "and" body rust "and so on. Through further analysis, we learned that most of the above problems come from the Yidao and Ridgeline CC models. As the Changan Yida adopts a new architecture and a new-generation Blue Whale powertrain for its engine, as well as a new intelligent operating system, these problems are expected to be solved. As to whether it will create new problems is not yet known, and will have to wait until it is on the market and used for a period of time to have a final conclusion.

With the continuous development of China's automobile market, the level of brand pre-sales/after-sales service, and the good or bad of the purchasing experience has gradually become an important factor affecting consumers' final purchase. Therefore, we will analyze the prevalent service problems of brands or car series in the past year based on the huge amount of big data from CarQuality.com, in order to provide consumers with a more objective reference basis for purchasing models.

We will analyze the service complaints of Changan brand in the past year. By sifting through the complaint data, we can find that the number of complaints about "not delivering the car as promised" is relatively high, and concentrated in the Changan UNI-V model.

In terms of measuring the after-sales service reputation of a new car, we will analyze the company's response to the owner's complaints to make a relatively objective prediction of the new car's future after-sales service reputation. According to the car quality network data show that in the past year, Changan brand complaint response rate of 96.7%, in the same period of independent brands in the middle level, visible manufacturers for the owners of the degree of attention to the demand can be improved space.

Four, after-sales service policy and network distribution

Changan Yida provides consumers with 3 years or 100,000 kilometers of the entire vehicle warranty (for more details, consult your local dealer). After the purchase of the vehicle is inevitably involved in the daily maintenance of the vehicle, the number of brand dealers and distribution of the store is very important, and even on the consumer whether to buy the brand models have a certain impact. According to the car quality network statistics, Changan Automobile currently in the domestic dealer stores **** 1053, covering 31 provinces (autonomous regions and municipalities directly under the central government), of which Guangdong, Shandong and Sichuan provinces more. Overall, the distribution and number of dealers of the Changan brand are outstanding.

Summary: Changan Automobile has attracted the attention of many consumers in recent years by virtue of its high value and high configuration, and the newly launched Yida is no exception, and at the same time in the Ark architecture and "Wenxin Yiyin" technology, which brings users better driving control and artificial intelligence. The new car is also an exception. From the market point of view, the launch of the car will further enrich Changan Automobile's sedan lineup, and in the future, it will fight with Yidong PLUS, Ruicheng PLUS and Changan UNI-V in the compact car market, which will help Changan Automobile to hit a higher sales target.

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