Many newcomers to the market are always at a loss when planning corporate exhibitions. They don’t know where to start and how to plan an exhibition well? What key points do planners need to master?

1. Understand the ideas and purposes of superior leaders

The ideas of superior leaders often represent the company’s high level of product awareness, so every meeting and every step in the exhibition planning process A notice represents its specific requirements for the current affairs and the next stage of work.

Under the premise of insufficient personal knowledge of the product, it is faster and deeper to understand the company's products through leaders than to understand them independently.

2. Work around the core content

Exhibitions can take many forms, but only when they carry content can they become vivid.

Determine the core content

Any exhibition must have a theme, and the content script surrounding the theme is the core content of the exhibition. The determination of core content is the focus and difficulty of the entire exhibition work. The core content comes from the understanding of the displayed products. On the one hand, the leadership will mentioned above is actually the predecessor of the core content, and it must be organized and improved on this basis; On the other hand, the core content is a complete system, covering multiple aspects of elements, including: goals, means, measures, capabilities, effects, etc.

Understand the core content

Exhibition preparations involve many roles. Only by establishing and reaching the same common understanding can all parties move in the same direction. The core content is best expressed through a plan and explained with key diagrams, so that project members can quickly understand it.

Use core content

After the core content is determined, the planning work is basically half completed, and the rational use of content is also crucial, such as: display boards, QR codes, brochures , PPT, video, etc., the content must be arranged according to the characteristics of different display forms.

3. Focus on the exhibitors and highlight the corresponding content

If there are many exhibitors in an exhibition and the identities of the exhibitors are quite different, it is recommended to highlight the different content for different exhibitors. For higher-level leaders, they pay more attention to decision-making analysis application displays, such as key indicator data presentation, big data applications, etc. Since their time is very limited, the explanation process needs to be short, fast, focused, with clear conclusions, and use data to speak for itself.

For public-level participants, they are often more interested in business models. At this time, specific products can be displayed directly. The more direct, the stronger the feeling. For example, it is a good way to fully display the functions, features and operating modes of the product through the operation of a business process, or to allow exhibitors to have personal operating experience.

4. Task arrangements must be clear, detailed, and implementable

Exhibition preparation is a process of division of labor and collaboration, and the formulation of a work plan is indispensable. Listing tasks, setting time, and producing results are the basic requirements of a work plan. The plan must be executable. Specifically, the task leader should know what to do today and tomorrow, otherwise the plan will become a piece of paper.

Clear tasks and split tasks

The rougher the task, the less clear it will be and the less predictable it will be for the person in charge to execute it. It is recommended to continue to break down a large task according to task composition or work process, reflecting key task nodes and even work result output.

Reasonably arrange responsible persons

If a task involves the participation of two or more role members, the first responsible person must be clear; for the planning role, similar to the product manager, Try to be responsible for content output, project communication, progress control and other matters, and do not be responsible for matters that seem related but can be handed over to others.

Set time reasonably

When setting time, you must consider not only the deadline of the entire work, but also the workload of each specific task. It is also recommended to agree with the person in charge*** Determined through negotiation.

5. Good at communication and diligent in reporting

Communication is part of doing things, and it is a very important part, between superiors and subordinates, between project members, and between internal and external parties All need to communicate and report in a timely manner. Uncertain matters need to be communicated; important work nodes need to be communicated; work output results need to be communicated. We need to embrace communication as a work style and reporting as a work habit.