Well, change is happening, and following CES 2016's C-Space program dedicated to digital marketing and digital content companies, the just-concluded CES Asia saw glimpses of the future of technology-driven marketing, with London-based communications giant Dentsu Angus showcasing 12 consumer marketing innovations from the following markets For example, London-based communications giant Dentsu Angus showcased 12 consumer marketing innovations, developed or co-marketed in Australia, China, India and Japan***, that incorporate digital technologies such as virtual reality, robotics, face recognition and real-time emotion interpretation.
The stares of amazement from those who stopped by were proof that the trend seems to be to infuse marketing innovation with technology to reshape the way brands interact with consumers. What's more, technology can even "front-load" the order of marketing in the whole industry chain to a great extent, thus subverting the connotation of the word "marketing" in essence.