When it comes to the education and training industry publicity problems, Qianjun Media share some experience. First of all, it depends on what kind of training and education you are doing, whether it is for student training, or for workplace training, or business education and training. The three categories of training include different objects.

One, for students training, divided into four categories:

1, course training, that is, the subjects of extracurricular learning to enhance and prepare for the examination.

2, interest training, that is, often referred to as interest training, vocal, art, sports programs, host training and so on.

3, study abroad, generally want to go abroad to study in junior high school, high school, college students and some adults and other four categories.

4, cultural training, such as national education, etiquette, intangible cultural heritage heritage training.

Second, for the workplace training is divided into two categories:

1, vocational skills education and training, including more categories, management, technology, certification and so on.

2, education and upgrading education and training, such as certain private study, college counseling, self-test counseling, graduate school counseling and so on.

Three, business education and training is divided into three categories

1, corporate training, for corporate services, to provide a variety of mindset, skills, teamwork, expanding the awareness of education and training products.

2, learning class education and training, such as common management skills class, short training open class and so on.

3, certified training education, such as the president class, EMBA class.

The above nine categories of education and training, learning mode for online distance or offline face-to-face learning.

Four, the promotion paradigm

To say that the mode of publicity and promotion, 9 categories of training and education is basically a "star teacher + star students (enterprises) + intensive telephone (SMS)" mode of publicity and promotion.

From the operation process, generally is to collect the corresponding customer information, and then telephone visit customers. Third, SMS tracking + phone tracking + WeChat tracking. Fourth, customer interview communication (online or offline), appointment to experience the product, customer audition (offline or online audiovisual). The fifth is to close the deal with the customer and enter the study.

From their own publicity, the need to establish a website, public number, open audio-visual communication platform account, in the content of the public **** platform and other self-media platforms, such as the establishment of accounts.

The form of promotion, usually in the form of low-priced trial, or free trial, or the distribution of free stage course packages and other forms of promotion.

Public relations is generally taken in the form of star teacher stories, star student stories, major media feature interviews and other forms.

As for the media strategy of publicity and communication, it is in the case of economic conditions allow, as far as possible, the whole (customers can be exposed to high-frequency key media), as intensive as possible. The network as far as possible to use big data computing technology, accurate placement.

Community operations, but also an important mode of promotion of education and training institutions, generally the use of accumulated students, teachers, resources for the establishment of the community, while using the community influence, to further investment, to expand the market scale, there are a small number of operators to use the community to further commercial operations, bringing changes in the business model.

These are the general set, more suitable, more practical, more effective program there are many, Qianjun media first share here. Thank you!