The map software we use is free, and the development of these software requires a lot of money, so we have always been curious about how the map software is profitable. In fact, these map users are not their source of profit, but it is precisely because of these huge users that their channels of making money can operate. The profit models of map software generally have the following types.
1. Earn installation traffic and search fees.
As we all know, if a software download is large enough, the company will get a lot of profits, as do Baidu Map and Gaode. You can make a lot of money in this area alone. After all, many people in today's society have cars, and these two softwares are as essential as the calling function of mobile phones. This is one aspect of its profitability.
2. Charge advertising fees
Whenever we use the maps of Gaode and Baidu, the advertisement of a company will always pop up at the beginning. The advertisement here is a way to make money. If people need it, they will click on advertisements and buy products they like. At this time, Gaode and Baidu Maps will also benefit from it, and both of them have a certain commission. Moreover, the cooperation between Baidu, Gaode Map and advertisers is also free, which means that I will provide you with a place to advertise for free. There is no charge here, just give me a copy of the product when you sell it, so that the merchant can save the advertising fee. Why not?
3. Physical store merchants are involved.
Today, when we go to a strange place, map navigation is essential. For example, if we are thirsty and want to go to a supermarket, then we just need to enter the supermarket on the navigation, and it will give us the route and tell us how to get there, so we need to pay for the supermarket information when it enters the map. Maps help them guide customers to shop, and physical stores can greatly increase their traffic. When we use the map, we can also find out where we can enjoy the bicycle at a glance. In fact, enjoying bicycles on the map requires a certain fee, which is one of the ways for Gaode and Baidu to earn income.
4. Cooperation with car navigation system
Every car must have a map navigation system. Nowadays, people's living standards are constantly improving, and the number of cars is also rising. There are more and more cars, which means that the market for this kind of car navigation system is growing. Gao De and Baidu Map took a fancy to this. Now almost all our car navigation systems are these two, and the company will benefit a lot from it.
5. Customer information and data
This is the most important aspect. There are many people who use Gaode Map and Baidu Map, which means that we will register on these softwares and leave us a lot of personal information and some related data. If other companies need this information and data, they have to spend money to buy it, which helps them to investigate the needs of customers, better understand the market and make correct judgments.
6. Provide technical support for other software.
Maps directly provide services for end users, and support major mobile applications in different industries such as take-away, hitchhiking, taxis and social networks through big data digital map technology.