According to the network big data statistics, the group of people who buy Volvo are mostly colleges and universities, executives of state-owned enterprises, executives of foreign enterprises and other high knowledge level people, especially in colleges and universities Volvo is very popular. Its safe, low-key, pragmatic, high-level image, and the image of colleges and universities is more moderate , will not be known as thugs and other derogatory terms. Now the Volvo domestic, revamped many times, become more and more sporty and youthful, the price is further reduced. s60l price has been lower than 250,000, s90l price also down to 300,000 price is very high. Volvo is also gradually favored by many young people, especially female customers evaluation is good.

In fact, Volvo is not no one to buy, since the S90 price reduction after sales than before a certain increase. The attention of its SUV models XC60 and XC90 is also not bad, just and German BBA than may be worse. Among the second-tier luxury brand cars in China, Lexus is a bit more popular, and at least in the past two years Lexus sales and hotness have really improved from before.

I remember when the XC90 was just launched, there was also a lot of hype. What a flagship SUV model finally replaced la! Thor's hammer headlights! Crystal gear knob! Scandinavian minimalist luxury! But many friends look at the price, the heart is half cold! The price of the XC90 can buy Audi Q7, BMW X5 and Mercedes-Benz GLE! In the domestic want to with the German trident "grab cake" Volvo I'm afraid it's still bad enough!

Volvo brand luxury convergence, the atmosphere is stable, but each country's national conditions are different. In Europe sells well, not necessarily in the country will be able to have good sales. Volvo's main problems in the country in the positioning is not accurate enough, the price is slightly high, the lack of core product power, as well as the cost of late maintenance such as the engine compartment with a full set of silicone soundproofing kit, the whole car baby grade plastic lining material to do the center control and door panels. Because I grew up liking cars, not to pretend to buy a Volvo, and then after a deeper understanding of the more convinced of their own choice, several times hesitated to go to do a sound insulation, but has been until now or not to do.