1, Internet e-commerce direction. As the current hottest wind, Internet e-commerce is the Internet field applied to the practice of the most, but also the accumulation of the richest technical resources, the strongest funds, the largest demand for talent part. Graduates of big data technology and application can be engaged in Internet e-commerce operation and maintenance, daily management, consumer big data analysis, financial data risk control management and other related technical work. At present, from the big to the head of the already listed e-commerce platform to the small to the community e-commerce, the shortage of these technical talents are relatively large.

2, retail finance direction. Retail finance and Internet e-commerce, although belonging to the same consumer category field, but specifically, the scope of retail e-commerce is smaller than Internet e-commerce, more than Internet e-commerce need to accurately docking consumer groups and consumer groups of hobbies, income and other characteristics. Graduates of Big Data Technology and Application can be engaged in the development of data-distributed programs based on computers, mobile Internet, electronic information, e-commerce technology, e-finance and other fields, the application of big data integration platform, development and other aspects of the work. Suitable for retail financial enterprises to undertake related technical services, but also in the IT field of computer applications.

3, e-government services direction. With the continuous acceleration of e-government services, paperless office, electronic office, one-stop service, one-click service, etc. are gradually applied in major cities, especially in first-tier cities such as Beijing, Shanghai, Shenzhen, etc., basically realizing the full coverage of e-government services. The masses do things only need a cell phone can realize the original need to run a lot of trips, back and forth business. As one of the service areas of big data technology and application graduates can be engaged in related enterprises in e-government services docking work, e-government-based big data platform operation and maintenance, big data analysis, big data mining and other related work.