What are the new media technology
Mobile media technology: mobile media includes two major parts of the cell phone media and IPTV, of which the cell phone is currently the most popular and most accepted mobile media. It is inevitable that people choose to use cell phones as a medium for receiving information. Although cell phones are small, they have many functions.
Digital audio-visual technology: including digital image technology, digital animation technology, digital audio technology, digital video technology and so on.
Mobile communication technology: divided into the first generation of mobile communication technology, the second generation of mobile communication technology, and the third generation of mobile communication technology.
Information security technology: including firewall technology, virus protection technology, security scanning technology, digital cryptography, digital authentication technology and so on.
Information storage technology: including optical disk storage technology, network storage technology, and other network storage technology.
Introduction of New Media Technology
New Media Technology is mainly to cultivate high-level, innovative and compound talents who are oriented to the application needs of new media and content industry, and who have professional and technical knowledge of communication, computer, artificial intelligence, big data, media technology, etc. After study and training, graduates of New Media Technology major mainly work in various kinds of online media, mobile media, news publishing and other related media units engaged in media work related to the media industry.
What to study in the new media technology programNew media technology majors in planning, general knowledge of the profession, new media data analysis and application, new media technology and application, digital image acquisition and production, video compositing and editing, introduction to the writings of the digital age, news interviewing and writing and other course content.
New media technology refers to the new media based on Internet technology with innate technological advantages and information service function as media, is the best choice to realize the docking between network economy and media industry. From one-way communication to interactive communication; from PC single terminal to PC, cell phone, IP TV, car TV multi-terminal change; from exploratory operation to large-scale formal operation.
Transformation from covering mainly domestic to global. CCTV's new media is becoming a powerful arm of CCTV's career and industrial development. This article takes CCTV's new media as a research sample, and carries out a more systematic discussion and research on its innovative mode of new media development from the three levels of network resource integration, multi-terminal communication alliance and business strategy space expansion.
New media technology professional employment direction
1, technical categories: including copywriter (yes, copywriting is also considered a technology), designers, programmers and so on.
2, operation category: including public number operation, microblogging operation, website operation and so on.
3, media category: including network promotion, store promotion, online advertising, etc..
4, management category: including new media supervisor, new media manager, network marketing supervisor.
5, planning category: including Internet product planning, activity planning, event planning and so on.
What is new media technologyNew Media (New Media) refers to the current environment in which everything is media new media technology, simply put: new media is an environment.
New Media encompasses new media technology all forms of digitized media. It includes all digitized traditional media, online media, mobile media, digital television, digital newspapers and magazines.
A relative concept, a new form of media developed after the traditional media such as newspapers, radio and television, including online media, mobile media, digital television and so on.
New media is also a broad concept, the use of digital technology, network technology, through the Internet, broadband LANs, wireless communication networks, satellite and other channels, as well as computers, cell phones, digital television sets and other terminals, to provide users with information and entertainment services in the form of communication. Strictly speaking, new media should be called digital new media.
1. Diversification of terminals brought about by triple play will strengthen the value of network video
One of the major impacts of triple play is the diversification of channels for video transmission. In the past, TV sets were the main carrier for spreading video information, and TV stations only needed to capture as many TV viewers as possible. With the implementation of triple play, audiences can access video information through cable networks, the Internet, IPTV and cell phones, etc. The transmission terminals are gradually spreading from televisions to computers, cell phones, outdoor screens and building televisions, etc. The network platform will become the main content carrier of these video transmission channels, and network TV will become the mainstream platform for video transmission.
2. Network TV advertising will become the fastest-growing segment of the advertising industry
With the growth in the size of China's netizens and the increase in Internet bandwidth, the audience size of network video (network TV stations, video sharing and P2P video software) is growing rapidly.
According to the statistics of CNNIC, the scale of China's online video netizens reached 240 million in 2009, an increase of 38.44 million year-on-year.
Meanwhile, the status of TV as the center of family entertainment is gradually fading. According to the database, 78.3% of online video users reduced new media technology the time they spent watching traditional TV.
3. Vigorously developing online new media is an inevitable choice for CCTV
Internet video is rapidly emerging in China, and has attracted the attention of the state and government. In order to seize the heights of network video and play the state in the field of network video.
4. Using the network of new media will be the most enthusiastic promotion channels
The advantage of new media over traditional media, is that it can break the boundaries of time and space to a large extent, the emergence of a new product will quickly spread on the Internet, so that the traditional word-of-mouth effect to further spread the user's experience of the product, are viral in the way of dissemination will be infinitely amplified. Many companies see this opportunity, have changed the form of conveying product information and brand information to users, from the traditional form of newspapers, magazines, TV, etc. to operate their own media, i.e., the Internet, blogs, podcasts, official websites, etc.. Utopia Interactive emphasizes that only by meeting the needs of customers, new media technology they will consciously and voluntarily spread word of mouth for you. The information they want to share can only be spread quickly and the timeliness is greatly increased.
What are new media technologiesQuestion 1: What is new media? What does new media include? New media is a new technology support system under the emergence of media forms, such as digital magazines, digital newspapers, digital radio, cell phone text messaging, mobile TV, the network, desktop windows, digital TV, digital movies, touch media and so on. Compared with the four traditional media of newspaper, outdoor, radio and television, new media is figuratively called the "fifth media". Wired magazine defines new media as "communication from everyone to everyone." Prof. Xiong Chengyu of the School of Journalism and Communication at Tsinghua University: "A media form that emerges and influences on the basis of computer information processing technology." Wang Bin, Secretary General of New Media Industry Alliance: "New media is a media with innovative forms based on digital information technology and characterized by interactive communication." Jiang Nanchun, CEO of Focus Media: "Focus is to differentiate audiences, and Focus Media is to face a specific audience group that can be clearly described and defined, which happens to be the leading consumer group or heavy consumer group of certain commodities or brands." Wu Zheng, CEO of Sunshine Culture Group: "Compared to old media, the first characteristic of new media is its power of dissolution - dissolving the boundaries between traditional media (TV, radio, newspapers, communications), dissolving the boundaries between countries, communities and industries, dissolving the boundaries between information senders borders with receivers, and so on." Definition by Wei Wuwang, VP and COO of BlogBus: "A form of media in which audiences can engage broadly and y (primarily through digital modes)." Huang Shengmin, Communication University of China: the basic elements that make up new media are the three infinities constructed on the basis of the network and digital technology, i.e., infinite demand, infinite transmission and infinite production. --Social Relationship Level of Understanding. It is certain that "new media" is a variety of media forms based on digital technology and network technology. The "newness" is reflected in the technology, but also in the form. Some of the new media are brand new, such as the Internet, while others are a combination of the old and the new after the introduction of new technologies on the basis of the old media, such as the electronic newspaper. New media is the media that can provide personalized content to the public at the same time, and it is the media in which the communicator and the receiver are fused into reciprocal communicators, and the countless communicators can communicate with each other at the same time in a personalized way. In the past two years, with the rapid development of science and technology, the new media is more and more people's attention, become a hot topic of discussion.
Question 2: What does new media mainly refer to
Question 3: What does new media refer to What is new media?
I'll start with this question. When you see people swiping their phones all the time in the subway, on the bus, in restaurants, on the road, in your living room, in your bed, you should realize that where there are people, there is a jungle, yuck, it's where there is socializing, there is a new media - there are more people gathered here, and there is a more convenient way of communication.
When new media makes it
easy to transmit information;
widespread social interactions;
openly expressing emotions and discussing the same thing;
the era of new media is here.
This is the age when everyone is a producer and everyone is a communicator.
A long time ago, people learned about the world through traditional media, one-to-zero communication, at this time, the traditional media only has the role of information transfer, there is no social function yet.
When one-to-one media tools appeared, such as QQ, Email, WeChat, SNS, people were able to maintain relationships with certain individuals;
With the development of one-to-many communication methods, such as microblogging, circle of friends, Facebook, etc., people completed the construction of the online identity through socialization, and found a sense of collective belonging.
This is the charm of new media.
Though Trump is all set to rule with Twitter. Though new media is a little helper to save money, people and costs. But it doesn't have to be there. Having it may make performance better. But not everyone is suited for new media.
I have a friend, she is engaged in the medical device industry, she often complained to me that every day to visit the hospital director, representative, etc., meet and chat are bowed, *** Ruoxi kind of, however, they do not appreciate. One day, she asked me if I could solve this problem through the new media. I said categorically, can not. Medical device sales, is a traditional one-to-one communication model, you need to communicate with the customer constantly, non-stop show the function of the device. Your goal is clear, your center is the medical representative, is the primary care physician. And new media is a decentralized form of communication.
I also have a friend who opened a Tmall store, originally just wanted to open a Tmall store, sell clothes, 20W fans, and quite good. We had a casual conversation, he complained of bitter water said, do shopkeeper quite tired, every day and photographer models deal with, but also have to do a good job after-sales, finished do not know how to maintain the relationship with these people in addition to the store. One day the store is gone, the 20W people are gone. I told him, you might as well build a micro-signal, you do it yourself first, I guide you how to inflow, in WeChat can also sell goods, and usually send some original small fresh literary articles. It took three months, he imported most of the users of Tmall into WeChat, and insisted on pushing the article, and after a certain base, he began to sell. Now the performance is about 200W per month.
Marketing, is the truth of the new media, but quality, is the basic law of the new media. You must adhere to the original, adhere to the typography. Don't market because of marketing, you have to know how to socialize. And content is great for socializing.
Well, finally we come to the real point: how to make good new media content?
My experience: what is considered good content? Everyone says good content involves human nature. The projects done by out of the box is not a lot, but summed up a law, the new media in different industries, in terms of content and form have their own unspoken rules. For example, education, publishing, book industry to high-quality original articles, offline forums and courses salon as the core of the daily release, real estate industry to continuous posters, creative hotspots as the standard, collection, handicrafts, luxury goods to the cultural dissemination, preferential activities, festivals type of topics as the leading. So, the industry you are in must also have your operational rules, but new media breaks these boundaries. That's why many bosses are starting to pursue cross-border marketing.
Examples of good new media content, you can add me
Question 4: What is the new media profession New media is the media that can provide personalized content to the public at the same time, is the media that the communicator and the receiver are fused into a peer-to-peer communicator, and countless communicators can be personalized communication with each other at the same time Beijing People's University of the new media profession should be the leading professional, to the Central hosts
Question 5: What are the characteristics of the new Internet media? The timeliness of information dissemination has four stages of development: timed, instant, real-time, full-time, full-time dissemination means that information can be published at any time.
2. All-area dissemination. Geographic and spatial restrictions are becoming less and less, and only equipment and transmission signals are needed to distribute information.
3. Universal communication. Dissemination is no longer the business of institutions and media organizations, every member of the public can participate in it, and anyone may be a reporter or editor.
4. Full speed communication. The speed of communication is faster than the old media, and communication activities can be carried out at the same time as the event occurs.
5. All-media communication. The communication information is not only text or pictures, but also comes with multi-touch channels such as audio and video.
6. Omni-channel communication. Client diversification, such as computers, cell phones, SMS, etc. can be information dissemination.
7. All-interactive dissemination. All users have the opportunity to participate in a series of activities such as news gathering, interviews, and distribution, and can comment afterwards.
8. Decentralized communication. There is no such situation as "front page headlines", different audiences can choose out of many topics for discussion, on the other hand, it also shows that the new media make the news diversified.
9. De-agenda-setting communication. Information dissemination is no longer a relatively fixed pattern of words, different news publishers can use their own language habits for dissemination.
10. Self-purification communication. Although in the process of new media dissemination, the negative information dissemination area is four times more than the positive information, but generally gossip will be clarified by the relevant personnel, so the misunderstanding caused by the basic can be effectively curbed.
Question 6: What are the functions of the new media and new technologies I. Updating the concept of education, strengthening the sense of innovation, and a strong ability to integrate
The reform of the curriculum emphasizes students' independent participation and cooperative learning. New media and new technology is to use network technology as a learning tool, providing students with a wealth of learning resources. Students use network technology to collect, process, exchange for discussion and learning, so as to obtain knowledge, this learning mode highlights the student as the main body, emphasizes the students' independent participation in learning, a real breakthrough in the teacher-centered teaching mode.
In the context of the new curriculum, updating the concept of education is a problem that every teacher cannot ignore. To strengthen the sense of innovation. In the face of the challenges of the rapid development of science and technology in the world, we must enhance the spirit of national innovation to the height of the relationship between the rise and fall of the Chinese nation to understand. Education shoulders a special mission in fostering the spirit of innovation and cultivating creative human resources. Our teachers must also be constantly innovative. If teachers lack creative thinking, they will lose the soul and motivation of their subjects, especially in learning under the background of information technology, it is especially important to maintain a vigorous creative and practical ability. Learning in the network information technology environment is a new concept of the curriculum, which is based on the basic knowledge and basic skills of computer hardware and software technology, and extends to the communication, network technology and other high-tech integrated application skills teaching, requires a strong integration of knowledge and skills, modern information technology to provide high-capacity educational information carriers as a feature, bear the responsibility of developing horizons, searching for information, integrating knowledge, fostering innovation and creativity. Modern information technology, characterized by the provision of large-capacity educational information carriers, is responsible for expanding horizons, searching for information, integrating knowledge, and cultivating the spirit of innovation and creativity. In this regard, teacher quality is the key element. Teachers' integration ability is a prerequisite for IT to play its proper role. Therefore, in the new teaching environment, teachers should master the basic knowledge and skills of modern information technology.
Two, with new media, new technology to optimize classroom teaching, improve classroom efficiency and teaching quality
The use of new media, new technology in teaching, can improve the teaching media to show the power and interactivity, and greatly enriched the presentation of teaching content. Teachers, after careful preparation, use advanced means to create rigorous and rich electronic courseware, the purpose of which is to apply it to teaching and thus optimize classroom teaching. In this kind of teaching, teachers do not have to carry globes, triangular boards, and other cumbersome teaching aids as before, but with the help of computers, projectors, electronic whiteboards and other advanced computer multimedia tools to students to show the picture, text, sound, like a combination of electronic courseware, give full play to the function of the multimedia network, can be optimized for classroom teaching of the structure of the transmission of information, the structure of the students' understanding, the structure of the classroom time structure, the structure of the activities of teachers and students. etc. The flexible use of rich, vivid multimedia courseware can greatly stimulate students' interest and arouse their desire to explore. New media, new technology, a full range of ***, so that the human brain left and right coordinated development, enhance memory, learning efficiency significantly improved. Make the learning atmosphere easy and pleasant. Through the scientific use of multimedia networks, can fully optimize classroom teaching, improve classroom efficiency and teaching quality.
Three, relying on the LAN to enrich the campus network to reach the resources *** enjoy, and further service teaching
Schools should pay attention to the construction of the campus network resource base, specialists responsible for the overall planning. And arrange for teachers familiar with computer operation and network maintenance is specifically responsible for the construction and maintenance of the school campus network education resource base. Schools should mobilize the enthusiasm of teachers and students, encourage teachers to search and organize online educational resources, and make use of the resources of the MAN for the construction of the educational resource base of our school. Teachers can reasonably categorize the resources they have collected that are suitable for teaching and learning. At the same time, teachers should process and transform the existing courseware, audio resources, video resources, and picture resources through non-linear audio and video editing systems, scanners, and digital cameras, so that they can become an important source of educational resource information in schools. Students can go online to get rich information materials quickly and process the information purposefully, which is conducive to cultivating students' sense of exploration and innovation, and facilitates students to carry out active and exploratory learning activities.
Four, cultivate students on the use of computers
Students are the main body of learning, the use of new media, new technologies for teaching, first of all, must let students learn to use the computer, will be used as a learning tool, applied to the subject of learning, learning to knowledge and information retrieval, so as to achieve independent learning, rather than learning all the knowledge of the computer. Embodying the computer is to help students broaden their horizons and increase their knowledge of a good helper. The real "showman does not go out, can know the world", so that students become passive learning knowledge for active knowledge. Schools use network classrooms to provide more opportunities for students to operate computers. The use of computer-assisted teaching at the same time to train students to learn independently ......
Question 7: What are the main new media? New media is a new technology support system under the emergence of media forms, such as digital magazines, digital newspapers, digital radio, cell phone text messaging, mobile TV, the Internet, desktop Windows, digital TV, digital movies, touch media and so on. Compared with the four traditional media of newspaper, outdoor, radio and television, new media is figuratively called the "fifth media".
The definition of new media by the American magazine Wired: "communication from everyone to everyone."
Professor Xiong Chengyu of the School of Journalism and Communication at Tsinghua University: "A form of media that emerges and is influenced on the basis of computer information processing technology."
Wang Bin, secretary-general of the New Media Industry Alliance: "New media is a media with an innovative form based on digital information technology and characterized by interactive communication."
Jiang Nanchun, CEO of Focus Media: "Focus is to differentiate the audience, and Focus Media is to face a specific audience group which can be clearly described and defined, and which happens to be the leading consumer group or heavy consumer group of certain commodities or brands."
Wu Zheng, CEO of Sunshine Culture Group: "Compared to old media, the first characteristic of new media is its power of dissolution -- dissolving the boundaries between traditional media (TV, radio, newspapers, communications), dissolving the boundaries between countries, between communities, between industries. Dissolving boundaries between senders and receivers of information, and so on."
Definition by Wei Wuwang, VP and COO of BlogBus: "A form of media in which audiences can engage broadly and y (primarily through digital modes)."
Huang Shengmin, Communication University of China: the basic elements that make up new media are the three infinities constructed on the basis of the Internet and digital technology, i.e., infinite demand, infinite transmission and infinite production. --Social relations level of understanding.
What is certain is that "new media" is a variety of media forms that are built on the basis of digital technology and network technology. "New" is fundamentally reflected in the technology, but also in the form, some of the new media is brand new, such as the Internet; while some are based on the old media after the introduction of new technologies, a combination of old and new forms of media, such as e-newspapers.
New media is the media that can provide personalized content to the public at the same time, and it is the media in which the communicator and the receiver are fused into reciprocal communicators, and the countless communicators can communicate with each other at the same time in a personalized way.
In the past two years, with the rapid development of science and technology, the new media has been more and more people's attention, and become a hot topic of discussion.
Question 8: What is a new media platform? New media is not the emerging or new media collectively, new media should have its relatively accurate concept. New media or emerging media are new media, is a relatively narrow concept, and this concept can not meet the needs of the development of new media, more unfavorable to the industry's communication. Therefore, the song wind media after the media research, a large number of market data analysis, as well as looking at the industry's understanding of the new media views, combined with the consumer's point of view, summed up the relatively accurate definition of the new media. This definition, in a certain research based on the attack, not to impose the concept, hope that for the exchange of industry insiders, waiting for the test of the market. At the same time, this concept is not a one-size-fits-all definition, and I hope that this concept can promote the industry's deep-seated exchanges at the same time to drive the new development of the industry, the concept of this industry with the development of changes in the development and progress.
The app 91 Assistant, for example, is a new type of platform
Question 9: What is the new media New Media refers to the current environment in which everything is a medium, simply put: new media is an environment.
New Media covers all digitized forms of media. It includes all digitized traditional media, online media, mobile media, digital TV, digital newspapers and magazines.
A relative concept, a new form of media developed after the traditional media such as newspapers, radio and television, including online media, mobile media, digital television and so on.
New media is also a broad concept, the use of digital technology, network technology, through the Internet, broadband LANs, wireless communication networks, satellite and other channels, as well as computers, cell phones, digital television sets and other terminals, to provide users with information and entertainment services in the form of communication. Strictly speaking, new media should be called digital new media.
Difference
Editor
Wang Bin, secretary-general of the New Media Industry Alliance: "New media are media with innovative forms based on digital information technology and characterized by interactive communication."
Definition of new media by Wired magazine in the U.S.: "Communication from all people to all people."
Definition of new media by UNESCO: "A medium for the dissemination of information based on digital technology and using the Internet as a carrier."
New media are media that provide personalized content to the public at the same time, media in which communicators and receivers are fused into peer-to-peer communicators, and in which countless communicators can communicate with each other at the same time in a personalized way.
The definition of new media is still inconclusive, as scholars have different opinions. Some communication journals have a "new media" column, but the research object of the published articles are not the same, there are digital TV, mobile TV, cell phone media, IPTV, etc., there are also some journals blogs, podcasts, etc. are also included in the new media column. So what exactly is new media?
New media is relative to the traditional media, is the press, radio, television and other traditional media after the development of new media forms, is the use of digital technology, network technology, mobile technology, through the Internet, wireless communication networks, cable networks and other channels, as well as computers, cell phones, digital television and other terminals, to provide users with information and entertainment communication forms and media forms.
The characteristics of new media are interactivity and immediacy, mass and ****enjoyment, multimedia and hypertext, personalization and community.
With the rapid development of science and technology, new media is getting more and more attention and becoming a hot topic of discussion. The prosperity of new media in the industry also makes the academic community to further strengthen its research, many experts from different perspectives on the new media research. At present, the more famous experts and scholars who study new media in China include: Peng Lan and Kuang Wenbo from the School of Journalism of Renmin University of China, Chen Yongdong from Shanghai Theater Academy,[1] Xiong Chengyu from the School of Journalism and Communication of Tsinghua University,[1] Meng Wei and Huang Chuxin from the Institute of Journalism and Communication of the Chinese Academy of Social Sciences, Deng Xinxin and Zhao Zizhong from the Communication University of China, Hu Yong from Peking University, and Zhong Ying from Huazhong University of Science and Technology, among other scholars.
Recent Interpretation
Editors
New media[2] is not a collective term for emerging or new media, which should have its relatively accurate concept. New media or emerging media are
Interactive Network Television
new media, is a relatively narrow concept, and this concept can not meet the needs of the development of new media, more unfavorable to the industry's exchange and communication. Therefore, the industry after the media research, a large number of market data analysis, as well as a look at the industry's understanding of the new media views, combined with the consumer's point of view, summed up the relatively accurate definition of the new media. This definition, based on certain research, is not an imposed concept, and we hope that it can be used by the industry to communicate and wait for the test of the market. At the same time, this concept is not a one-size-fits-all definition, and I hope that this concept can promote the industry's deep-seated exchanges at the same time to drive the new development of the industry, the concept of this industry with the development of change and development progress.
New media is a new technology support system under the emergence of media forms, such as digital magazines, digital newspapers, digital radio, cell phone text messaging, mobile TV, network, desktop windows, digital TV, digital movies, touch media, cell phone networks. Compared with the four traditional media of newspaper, outdoor, radio and television, new media is figuratively called the "fifth media".
Where the new media is new, first of all, there must be innovation, technological innovation, formal innovation, conceptual innovation, I think the latter is more important. Formal and technological innovations alone are more appropriately called improvements, and are not enough to prove that they are new media. Conceptual innovation is the core of the definition of new media. As for those in the market who define new media by whether it has interactivity or not, it is a one-sided and undesirable view. Whether it has interactivity or not is an individual issue and not of general significance. The author believes that individuality can be ......