Nowadays, vehicle intelligence has become an unavoidable topic for new energy vehicles.
Users not only care about the appearance of the car itself, but also the application of intelligence has become a hot spot. In fact, in-vehicle intelligence is also leading the new energy automobile industry to the "fourth industrial revolution" step by step.
On May 1 day, Zhao Changjiang, general manager of BYD Auto Sales, publicly stated in his Weibo, "Tesla's brand is finished, so it's our turn to play. The global super-safe intelligent new energy flagship car Korea is worth looking forward to! Eggs: There are many surprises in the cooperation with Huawei. "
In a brief Weibo, Boss Zhao officially announced that BYD Korea will come to power soon and will cooperate with Huawei. He has not forgotten to mention Tesla, and there are many things to raise prices and cut prices. "Tesla's cards are finished, it's our turn to play." This meaningful remark seems to have aroused people's high expectations for BYD hankyung. BYD, who is holding a big move, is this to crush the rhythm of Tesla from the technical and configuration levels?
BYD brand goes up "Han"
Few domestic car companies dare to try the Guofeng series, and they have never played badly so far. BYD is one of them.
It has been seven years since 20 13 BYD dynasty car series "the pioneering work" Qin went on the market, which is closely related to the ancient dynasty of China.
Seven-year itch, "Han" series models will be listed soon. This series of models will be an attempt to "brand" BYD Dynasty series. Some people say that "Han will be a big integration of BYD's highest configuration models."
Positioning "Han" higher than "Tang" series should be a leap in BYD's automobile manufacturing. Rather than waiting for the birth of a model, it is better to wait for the breakthrough of the high-end brand of your own model.
After all, in the domestic auto market, BYD has the responsibility to shoulder the "top hat".
Under such expectation, pressure and glory coexist.
Compared with P7, which clamored to bid for Tesla Model 3 from the very beginning, BYD Korea is relatively low-key, but noisy fans always promote the advantages of the "Korean" model in various public occasions. It seems that bidding for Tesla Model 3 has also become the mission of "Han" models.
Just like the "prince with a golden spoon", the "Han" model has to meet a tough battle from the beginning.
Share a set of data first. The drag coefficient of BYD Korean EV and Korean DM is 0.233Cd, while that of Model 3 is 0.23 Cd and that of Tucki P7 is 0.236cd. The extremely similar drag coefficients of the three models naturally make them competitors.
BYD Han EV and Han DM models all have hidden door handles, 4980mm body, full LCD instruments and advanced driver assistance systems, among which the NEDC cruising range of Han EV is 550km (dual-motor model) and 605km (single-motor model), and the NEDC pure electric cruising range of Han DM (plug-in hybrid version) is 8 1km.
I don't know whether Tucki P7 was listed first, so I have a preconceived notion. BYD Han's profile did not impress Li Zhi, but made my eyes shine. BYD Han EV finally got rid of the family dragon face design, which is really lucky.
The dragon face, which continued in the Qin, Tang and Song dynasties, finally disappeared. The upgraded Korean EV family dragon face is more concise and highly recognizable. The closed grille with metal texture and the long and narrow LED light group make the Korean EV look more modern in aesthetic design. Perhaps this is the real design strength of designer Iger, at least the bright and neat design is what young people like.
For BYD at present, it is very important to find a new breakthrough. Squeezed by the market share of Tesla and new car models, the former "first place" of new energy vehicles was indeed a bit weak, so it is particularly important to regain market share and get back "the glory of the king". Han is its biggest bet at the moment.
According to the total sales volume of BYD in 2020 1 month 20 19, the total sales volume of BYD cars in 20 19 was 45 1246 vehicles, down 9.8% year-on-year. Among them, the sales volume of new energy vehicles reached 2 19353, accounting for 48.6%.
With the adjustment of new energy subsidy policy, BYD's new energy sector has also declined. In 20 19, the total sales volume of new energy decreased by 3.43% year-on-year. Although BYD tried to catch up with the market share in the field of fuel vehicles, it was only a drop in the bucket. In BYD's 20 19 annual report, the annual operating income was1277.39 billion yuan, but the net profit was only161400 million yuan, down 4 1.93% year-on-year.
As the champion of automobile sales, BYD also lost the title of global new energy vehicle sales champion in 20 19, and was topped by Tesla.
This is a very threatening warning. Tesla's domestic production and sales soared, which forced BYD to take a quick shot. Tesla's "high performance, youth, intelligence and high-end popularization" is gradually "tempting" domestic users. Even if Tesla is criticized for moving forward, there is no doubt that Tesla is very proud of the setting of the sales market. And BYD Han, what can be done to break its pride?
Join hands with Huawei to strengthen the alliance
It seems not surprising that we will cooperate with Huawei.
Looking back at some overlapping moments in the past, the leader of communication equipment manufacturing industry began to cooperate with BYD in succession as early as 2004.
20 14 Huawei CEO Yu Chengdong appeared as the first Tengshi owner in Shenzhen. At the 20 19 BYD Technology Experience Creation Meeting, BYD announced that it would join hands with Huawei Wallet to launch NFC car keys for mobile phones.
These two companies, having witnessed each other's growth, may know better than others that it is not easy to start a business. Only a strong alliance can create more. The key now is, what can Huawei's assistance bring to BYD?
On April 8th, at the spring new product launch conference of Huawei, in addition to P40 and other digital products, Huawei also announced the details of its Hicar business, and the "many surprises" mentioned by Zhao Changjiang in Weibo refers to Huawei's Hicar system.
It is reported that the model supporting Huawei Hicar has been basically determined and has entered the final debugging stage. This model should be BYD Han.
What is Huawei HiCar?
According to the official description, HiCar is Huawei's smart in-vehicle solution. It is Huawei HiCar that realizes the interconnection between mobile phones and car machines. It is not an on-board operating system, but a mapping scheme between on-board computer and mobile phone. HiCar is a car-mobile phone interconnection scheme with smart phone as the core.
Huawei, which promised never to be a car, finally made a move. "Car phone mapping scheme" sounds very scientific and technological, which is Huawei's advantage different from other Internet car systems.
But in fact, all the in-vehicle systems currently on the market are similar. Baidu Apollo Zhiyun, Zebra Zhixing System, Keda News Flying Fish System, Tencent AI IN CAR System, etc. Users are familiar with, the operation tends to be efficient and diversified, and the human-computer interaction is smoother, and users also have a basic range of use in the frequency of use, and human-computer interaction and query are the most common.
However, some insiders have suggested that "at present, the in-vehicle system has reached the bottleneck stage, and the upside is limited." Is that really the case?
Huawei's HiCar not only solves the daily operation of the car, but also supports the intercommunication between the mobile phone and the car camera, and also adds the function of the mobile phone car key. The distributed non-inductive connection between mobile phone and car, and the virtual sharing of mobile phone and car resources are two characteristics of Hicar. HiCar can project a screen to deeply integrate the mobile phone with the vehicle. For example, vehicles can call vehicle body data such as vehicle speed, steering wheel angle, gear mode and ambient light sensor, as well as body control components such as air conditioners, windows and speakers.
Therefore, it can be understood that BYD Han connects Huawei HiCar, and the mobile phone and touch screen become monitors that can be followed up at any time, with the function of projecting large and small screens. This function is more like an upgraded version of the remote control, which can be realized in such a small space in the car. But will the use of non-inductive connections in the car make HiCar somewhat overqualified? In a closed interior space, does HiCar have limitations?
Furthermore, BYD has its own intelligent open system DiLink. At present, DiLink can also realize mobile Internet, intelligent AI, speech recognition, car networking, big data and other operations.
The four platforms of DiPad, Di Cloud, Di Ecology and Di Open under the DiLink intelligent networking system hope that users can establish intelligent connections in the car through the DiLink system. In other words, BYD's current open intelligent control has been able to support users' current demand for intelligent functions of vehicles. Does it overlap with Huawei HiCar?
How to make them enlarge their functional requirements,1+1>; 2. Presumably this requires BYD Han to give us more answers.
Lanhai car networking
It is undeniable that the Internet of Vehicles has become the most important part of the new energy industry.
With the acceleration of the 5G era, smart car networking will become one of the important factors for the sustainable development of the new energy industry.
McKinsey predicts that the market size of smart cars will reach $65,438+$0.9 trillion in 2025, while Morgan Stanley estimates that 60% of the value of self-driving cars in the future will come from software.
Huawei also recently said that 70% of the future car value will not be in the traditional body and chassis, but in the software of autonomous driving and the technology of calculation and connection. In that small intelligent chip, there are sensors, controllers, actuators and other devices. It will simultaneously use new technologies such as information and communication, Internet, big data, cloud computing and artificial intelligence to realize the familiar self-driving function and cloud interconnection.
In this blue ocean, the car, as the initial carrier, plays a key role. Just like a gambling game, all the demonstrations will be reflected in the car in the end.
Users rarely blame this car for its poor intelligence, but they will blame the car's system for its convenience. Most users only care about the appearance they see, and they are unwilling and will not choose to delve into what smart technology this car is equipped with. They only care about the result.
I hope that this cooperation between BYD and Huawei will make the seemingly "bottleneck" car networking market go up a storey still higher.
If the in-vehicle intelligent terminal can really usher in the "fourth industrial revolution", then BYD Han has been fortunate enough to draw a boat ticket and board this huge ship.
When the car gradually changes from a simple means of transportation to an intelligent mobile space, I think time will tell us whether BYD Han can really become the "subversive" it thinks.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.