CGTN (China International Television) is the official foreign media in China, but it is not popular in some areas. The main reason can be attributed to the lack of understanding of CGTN by many international audiences. In this regard, it is difficult for CGTN to carry out comprehensive publicity activities to raise public awareness, and it has not received enough external support. Therefore, the influence of CGTN in the field of international audience is weaker than that of other international media, and it is difficult to attract the attention of the audience.
In addition, the quality and content of CGTN reports are also important reasons for CGTN's unpopularity. As can be seen from CGTN's reports, most of them are news reports about China, which are often regarded as propaganda and lack comprehensiveness and objectivity. This makes the objectivity of CGTN report more and more questioned and questioned.
Production characteristics and functions of CGTN
CGTN attaches importance to the operation of social media platforms at home and abroad, innovates media reporting methods, and adopts multi-screen interactive technology in the studio to meet long-term live broadcast applications; It can also realize the presentation of online virtual, AR technology, virtual tracking and other advanced means. In addition, it can also use big data to present the synchronous interaction between viewers and programs in real time.
While reporting the development and changes of China in a timely, accurate and comprehensive way, we should increase the scale of international news reports, especially those from Asian countries, so as to provide an "oriental perspective" for overseas TV viewers to understand the pluralistic world. CGTN aims to spread the voice of China to the whole world and strengthen international exchanges and communication.