4G development is eagerly awaited
China's 4G was licensed at the end of 2013 amidst great expectations. High bandwidth and high speed are the most eye-catching highlights of 4G. After the habit cultivation in the 3G era, in the 4G era, users' consumption habits may be profoundly changed, and thus affect the internal structure of the Internet. Some data show that whether it is foreign Youtube or domestic Youku and other video sites, its mobile traffic accounts for about half of the overall traffic, and there is a rising trend; while the microblogging with video and picture as the trend of development is estimated to be more than 70% of the traffic on the cell phone side; some super Apps, such as WeChat, which aggregates a large number of mobile applications, cell phone games, video conversations and so on, will improve the reliance on large network traffic. The channels for users to access information are becoming more and more open, and the ways to access them are becoming more and more diverse, which will not only have a positive impact on the users themselves, but may also drive the entire Internet industry to migrate to the mobile side and create more opportunities.
On the personal side, the emergence of 4G will not only enhance the existing mobile video, gaming, social networking and other aspects of the experience, but will also give rise to some new applications. For example, remote HD monitoring will be applied in the family, and cell phone networking, the home of the elderly, children's dynamics will be able to be pushed to the phone in real time; the application of 4G in the home entertainment system will accelerate the PC, TV, cell phones and other multi-screen fusion, access to a smoother experience; and with the integration of the 4G network and the Internet of Things, the future of 4G cell phones can also be easily realized in the home of the electrical appliances such as remote-controlled operation functions.
In the industry application field, 4G will be more like a fish out of water. 4G network support for high-definition video surveillance, can be applied in many aspects of urban management. City management departments can use 4G network to establish a video emergency command system, timely and effective law enforcement evidence; 4G in the 120 emergency vehicles on the application of the important role in saving the lives of patients in critical condition. Emergency vehicles equipped with 4G mobile workstations, through the 4G network to quickly transmit patient information, emergency dispatch of medical resources, to achieve pre-hospital treatment and hospital treatment of "seamless docking".
All in all, rather than looking forward to the issuance of 4G licenses, people are looking forward to the great development of 4G, 2014, we will see.
Super App era may come
What is Super App?Simply put, it is the basic App application that has a massive user base and becomes a cell phone user. Such Apps are often a large platform that can host many application plug-ins with multiple capabilities.
The birth of Super App highlights the new trend of App market development in the mobile Internet era. After experiencing the explosive development of the market in the early stage, at present, both users and the market for App are more rational, with the passage of time, people gradually found that in the vast amount of App, the user high-frequency use of App is always so some, and these App is integrating more functions.
In the market competition, the advantages of the super App is becoming more and more prominent, on the one hand, is the massive user base, on the other hand is the super App is often behind the strong financial support, whether it is to provide high quality services or to attract developers to develop App plug-ins are relatively easy. Therefore, there is a view that the future pattern of the mobile Internet market will be a small number of super App presence plus a large number of super App plug-ins, as well as some niche vertical App applications.
It is because of seeing the trend of Super App that more and more companies start to devote themselves to building Super App, WeChat is one of them. Throughout 2013, WeChat has been executing its own platform strategy, whether it's launching game functions or adding payment functions, as well as building an e-commerce platform, all of which are a series of moves to transform into a SuperApp. Also aiming for a super App, in mid-2013, UC Browser announced that it would build three major platforms, adding a new information navigation platform, a mobile entertainment platform, and a life service platform in addition to the traditional browser.
As a new concept and direction, the industry's debate about SuperApp is still going on. What applications are considered SuperApps, and what kind of model should SuperApps develop in? What will be the profit model of Super App? How will the mobile Internet landscape change? These are all urgent issues that need to be resolved, and at the same time, it is the direction that the industry is exploring.
Cloud storage demand will usher in an explosive period
Some time ago, 360, Baidu, Tianyi cloud, Kingsoft cloud storage, micro cloud and other cloud storage application providers launched a user competition war, a time, cloud storage has become a topic of concern.
Not long ago, the reporter has a friend to go to India to play, because there is no camera, all the way to the cell phone to take pictures, not a few days, the problem came: the phone's storage space is seriously insufficient to have taken pictures and can not afford to delete. Fellow friends gave him a trick, the photos will be stored in the micro cloud. So, my friend downloaded the Weiyun application on his cell phone, and then every time he went to a place with WiFi, he grabbed the photos on his cell phone and uploaded them to Weiyun. It's not a bad experience to play with the micro cloud all the way down.
The past year, 2013, has been a breakthrough year for the cloud storage industry. A recent survey showed that 60 percent of U.S. businesses have decided to store some of their corporate data in a cloud service, whether that data is public or secret; another 25 percent have at least considered the idea. Doing so, these businesses believe, saves costs and time, similar to managing a storage device that requires no maintenance.
Entering the new year, the cloud storage market is set to take off, with IDC reporting that the global market for cloud services will grow to $44.2 billion over the next four years, with cloud storage's share of the market growing from the current 9 percent to 14 percent, and its size approaching $6.2 billion. Of course, there are still some problems with the optimistic predictions. The biggest issue for cloud storage customers is security, and the 2013 outages of Amazon, Windows Azure, GoDaddy, Google Gmail, and the world-shattering Prism incident have made people question the convenience of cloud storage while enjoying it. Another issue that needs to be addressed is sharing. Cloud storage is about more than simply uploading and downloading; customers want to be able to share content on PCs, tablets, cell phones, and other clients, and only by doing so can cloud storage truly become an attractive application to customers.
Big data converted into a big opportunity can be expected
"In addition to the large volume of data, big data has a series of new breakthroughs in technology such as form, real-time, security, etc., and the most critical area of existence of big data is the application!" Chinese Academy of Sciences experts have expressed so. Today, big data has the ability to extract valuable data from massive information, pinpoint customer needs, etc. In the future, big data will be gradually applied to social management, medical care, transportation, financial services and other aspects.
In the social and livelihood fields, the potential that big data has is undoubtedly the most expected. Today, many cities are facing budget overruns, difficulties in infrastructure development, a large influx of foreign population and other pressing issues, and the abstraction of these issues to the field of data, governmental public **** data, the digitization of citizen's lives (for example, in the field of shopping, transportation, medical care, etc.) are ideal objects for big data analysis. With the help of big data, people can realize some functions that they did not dare to imagine before. For example, when a patient is having an ECG, the doctor can analyze, monitor and predict the cumulative data; e-commerce companies can judge customer preferences and optimize the arrangement of goods based on the number of online purchases in each time slot; the financial industry can conduct in-depth analysis of the usage habits and historical behavior of hundreds of millions of users, dig into the needs of the customers, and launch more personalized applications while lowering the cost of the transaction... ...
One of the most famous cases is Alibaba's Internet finance. Balance, microcredit, funds, insurance and wealth management, etc., Alibaba since last year, a breath of launch of many financial services, to support its big action is the big data: its e-commerce platform has accumulated a large number of small and micro-enterprise customers and hundreds of millions of individual users of the transaction data, behavioral data, identity data, and so on. Alibaba has comprehensive data and a complete industrial chain, doing personal microfinance, P2P undoubtedly has a great advantage. On the contrary, the traditional commercial banks launched a long time ago microfinance business, carried out not smooth.
Entering 2014, with the accumulation of data and the application of various industries and enterprises in the data more and more rich experience, big data accumulated big potential energy will certainly be converted to serve the community and people's livelihoods of the big kinetic energy, worthy of our expectations.
Internet finance is on the rise
Is the financial industry being "killed" by Internet companies? The phrase sounds like a pipe dream, but in 2013, when Internet finance is surging ahead, the financial industry has already felt a huge threat. China's leading Internet company fleet BAT (Baidu, Alibaba, Tencent) has been in the payment, financing, investment and wealth management, insurance and other financial areas, but also gradually extend the scope of influence to microfinance and other areas. Internet companies have a wide distribution of tentacles and rooted deep, Baidu Baifa, Taobao balance treasure such innovative Internet financial products began to enter the consumer's line of sight.
The balance of the treasure set off a boom in online financial products Alibaba, in the field of Internet finance has long been cultivated for many years. Alibaba's hands, "the first weapon" belongs to Alipay. With up to 700 million registered users, the daily turnover reached 450 million yuan, 10 years Alipay led the development of the entire third-party payment platform industry. Alipay's development level has also been in the leading position in the world. On the basis of Alipay, Balance Treasure has been popular among users since its launch. "Foolish financial management" and "one dollar financial management" set off a wave of topics. No formalities are required, you can transfer in and out at any time and check your earnings at any time. Compared to bank wealth management fund products with fixed periods and minimum purchase thresholds, Balance Treasure can be said to have zero threshold and foolproof operation. Only a company like Alibaba understands the mindset and needs of Internet users better and can launch the most popular products for them.
Baidu and Tencent are not far behind. Last month, Baidu teamed up with Huaxia Fund to launch a joint financial plan "Baidu". The annualized return is said to be as high as 8%, and the minimum investment threshold is 1 dollar. The first batch of 1 billion funds sold out in less than 3 hours. According to the data provided by Baidu, the average household subscription of Baidu products exceeds 8,000 yuan, higher than the household subscription of the balance of treasure. Tencent is also leveraging WeChat to make mobile payments and other attempts.
With the padding of 2013, Internet finance is bound to have more significant development in 2014, and Internet companies will also have more innovation in the financial field.
Wearable Computing Leads the Way
According to industry conventions, wearable computing refers to intelligent terminal devices that can be worn on a person's body and have computing and processing capabilities.
The hottest wearable computing device nowadays, Google Glass can be counted as one. Although the release of more than a year have not been officially listed for sale, but with the many experiencers report out, a variety of powerful features are constantly demystified, the market is getting higher and higher expectations. The smartwatch fever needless to say, Apple, Samsung are stepping up product development and promotion, Sony and other companies in the smartphone flop more hope that through the smartwatch to get back to the city.
Gene Munster, an analyst at market researcher Piper Jaffray, predicted that wearable computing devices will be able to eventually replace the iPhone and other smartphones over the next 10 years. Doesn't this prediction seem a bit ahead of its time? However, judging from the development lineage of electronic consumer product forms, from desktop computers and laptops to handheld computers and smartphones to Google Glass and smartwatches, electronic products are getting smaller and smaller, and it is an irreversible trend to move from carrying to wearing, so the future of wearable computing devices is definitely promising.
According to a market survey, about 5% of U.S. adult Internet users said they have worn devices equipped with sensors to monitor running or sleeping; 29% of Internet users want to use wearable computing devices that can be clipped to their clothes, and 28% of Internet users chose to wear devices on their wrists; in the third place is the glasses-type devices, and the proportion of interested Internet users is 12%. This shows that smart watches and smart glasses will be the most likely products to get a breakthrough.
Leading the feedback economy will be a major achievement for wearable computing devices. Wearable computing devices are the most important terminals for obtaining as well as receiving big data. It collects and uploads information about people's clothing, food, housing and transportation. The widespread use of wearable computing devices, together with mobile Internet, cloud computing, and Internet of Things, will generate a large amount of data that will lead to a revolution in the feedback economy. The model of the feedback economy is to be able to transmit various data acquired by mobile devices to the cloud in real time, and then compare and analyze and calculate them through a big data pool, and finally feedback them to smartphone terminals or other devices.
Whether NFC will be "over the top pass"
2013 is a year of rapid development of China's mobile payment, however, with the launch of WeChat Pay and Alipay's "face-to-face payment" and other payment applications, a question is also gradually A question has surfaced - will NFC be "passed over the top"?
Just as the industry believes that the establishment of China's mobile payment standards in 2013 will bring unprecedented development opportunities for NFC, a fact that can not be ignored is emerging - Alipay Wallet and WeChat Pay are rapidly emerging, the two with the help of two-dimensional code payment, circle of friends payment, and sonic payment and other novel applications to win the favor of users. NFC may face the threat of "over-the-top passes" as the two are winning the favor of users with novel applications such as QR code payment, circle payment, and sonic payment.
In November 2013, Alipay launched the "face to face" sonic payment application, which is a use of sound wave transmission between cell phones to achieve the technology of payment, compared with NFC, sonic payment does not need to update the cell phone hardware, only need to install a third-party payment client. Also in November last year, in the cell phone processor manufacturer MediaTek chip conference, MediaTek and Aliyun teamed up to show a near-field payment technology called "Hotknot". Through the live demonstration can be seen, the use of touch screen cell phone in the touch chip, supplemented by light, gravity sensors can be realized between the terminal payment. Although this feature has not yet been officially released, it can be seen that in the field of near-field payment, Alibaba is closely layout, both voice-activated payment and Hotknot successfully bypassed the NFC.
Obviously, WeChat has also set its sights on the mobile payment market, and in the 2013 release of WeChat version 5.0, payment has already become a major feature. Despite being on the market for less than half a year, WeChat Pay is rising rapidly on the basis of its huge user base, with its QR code, public account payment, circle of friends payment and other specialty businesses. At the same time, WeChat's future expansion to non-NFC near-field payment technology trend has also been presented.
"NFC no longer develop, the yellow flowers and vegetables are to be cold", although this is only a netizen's banter, but to some extent a true reflection of the current situation of the mobile payment market. If NFC technology can not be popularized in the cell phone, application promotion and terminal transformation to achieve rapid progress, then more similar to the two-dimensional code payment, sonic payment and other new mobile payment applications will appear, NFC will become the protagonist of the market will be put on the question mark.
Traditional media need to integrate and transform
Worry about the future of the traditional media has long been not a day or two, when the Internet development of the day, there are voices that the "traditional media is dying". This assertion may be a little radical, but the development of the times, time and again, the issue of traditional media, especially paper media practitioners in front of.
Beginning in 2012, the news of the closure of Western newspapers has almost never been broken, and everyone who works in the paper media is "feeling the pain."
In the first half of 2012, Google's $10.9 billion in online advertising revenues exceeded the combined revenues of all U.S. newspapers and magazines. The advertising business that paper media rely on for their survival is also facing a steady decline, and this share is almost completely swallowed up by the Internet and other new media. 2013, the U.S. employment website CareerCast listed paper journalists as "the worst profession" in the U.S. occupational list. The situation in China is not good either, with the rapid rise of all kinds of new media and consumers getting used to getting information through mobile news clients rather than paper media, making the survival of the paper media more and more difficult.
Will this difficult situation change in the new year? In fact, for the traditional media represented by the paper media, is not without any hope. The future of traditional media is not to be "eaten" by new media, but to integrate with the latter. Traditional media in the production of content, news authority has a relative advantage, now the most important thing to do is to recognize the situation, seize the mobile, digital, network trend. Now many traditional media have launched microblogging, WeChat accounts and news App clients, which is a good start, but should not stop at the level of technological innovation, but rather a profound transformation of the traditional media's entire mode of operation.
In addition to convergence and development in the direction of new media, traditional media may have another very interesting development direction: luxury goods. Some data show that nearly half of newspaper operating expenses are spent on the physical production process rather than the editorial stage. In the future, printed newspapers are destined to become more expensive as a niche product, or even a luxury product, from the original mass consumption to niche consumption. Although the audience is greatly reduced, but this precise positioning may allow the traditional media to have a solid development space.