Because of ISC's strong to B and to G attributes, all previous conferences have been generally attractive to the general public. But this session is somewhat of an exception, because the 360 company's history of the number one star product - 360 security guards launched a very fast version of the heavy announced that continue to be permanently free of charge at the same time, also made a clear statement of no ads pop-ups, and of course, additional release of multi-dimensional features, so that everyone is a refreshing.

Fifteen years ago, 360 Security swept the antivirus industry with its rock-bottom free model, and once again set a benchmark for Internet products.

Fifteen years later, will account for a high proportion of the company's revenue products to advertising, mapping out the 360 how the strategic blueprint changes?

The author is 80 years later, the complete experience of the Chinese society from the inefficient transmission of information society, curved the road to overtake the car, the transformation of the network of the whole process of power. It can be said that in the history of China's Internet development over the past 20 years, the vitality of the instrumental Internet products through the 15 years, with a hand to count over.

In the QQ, Xunlei, Storm Video, etc., this one hand can be counted out of the longevity of the Internet tool product camp, 360 security guards is undoubtedly the current era of the highest weight one.

This is because, although QQ is the Internet enlightenment product of the 70s and 80s, its social attributes have long been replaced by WeChat, and now it is only used in a very few scenarios; Xunlei was once popular for a while, but today, in the prevalence of network disk tools, the number of users has also been drastically reduced; and as for Storm, it is even more of a no-brainer.

In the long-lived Internet product camp, by contrast, objectively because the PC is still an irreplaceable productivity tool, subjectively because of the good reputation accumulated by 360 Security Guard's long-term technological leadership, making it undisputedly one of the most heavily weighted of the long-lived Internet tool-based products with a lifespan of more than 15 years.

This high weighting is also reflected in various data.

According to third-party Avery Consulting data, as of the end of 2020, 360's PC security products market penetration rate of 98.01%, the average number of monthly active users to remain in the 480 million or more, the security market continues to rank first; daily use of 360 security guards for killing, cleaning, accelerating, software installation and updating and other functions of the number of users exceeded the order of 30 million.

In addition, 360's 2020 financial report shows that 360 Security Guard as the representative of the "Internet advertising and services" business matrix, with 7.512 billion in revenue, accounting for 64.8% of total revenue.

360 security guards in 360 revenue accounted for such a high proportion, its de-advertising is bound to have an impact on the company's overall revenue. So where is the rationale for the launch of 360 Security Guard Extreme?

Its reasonableness, first of all, comes from this product is the implementation of 360 Chairman Zhou Hongyi, in the "ultimate product" in the point of view "any business model from the user demand" product. Simply put, the user experience is improved, while the functionality is more powerful.

It's worth noting that 360 Security Guard Extreme Edition is very different from the usual Extreme Edition Internet products.

Generally speaking, the so-called Extreme Edition is a slimmed-down version, in which the product team sacrifices some of its features to improve the user experience. But that's not the case with 360 Safeguard Extreme.

In fact, 360 Security Guard Extreme Edition, while realizing a simplified product interface and promising no pop-up ads, has also completed three major upgrades to its security protection capabilities, user experience, and value-added services, and provided significant product value-add for hundreds of millions of users. After many years, it can be said that Security Guard Extreme Edition has once again made a new example for Internet tool products: Extreme Speed is not the same as neutering the function, not the same as compromising, but a new nirvana.

Taking security protection as an example, 360Guard Xtreme Edition implements 360Guard's new concept of "Total Security", which is a comprehensive approach to guarding the safety of Internet users.

The "Total Security" concept proposed by 360 is a new design concept for security products based on the world's latest network technology and security situation.

Currently, the world is entering a new era where everything is interconnected and programmable, and the corresponding security situation is undergoing profound changes, with new security threats emerging. Due to the physical space and virtual space between each other, network attacks can be directly translated into physical damage, network security into the "big security" era. The security threat is no longer just information security, but extends to the real world, endangering national security, national defense security, critical infrastructure security, financial security, social security and even personal safety.

At the same time, in the field of network security up to 15 years of experience in the exploration, so that 360 recognizes that the essence of network security is the attack and defense confrontation. In the increasingly complex security situation in cyberspace, the past only focuses on border protection, single-point protection, checking and killing the virus network security protection has failed, and instead should be viewed from an offensive and defensive point of view of network security, to recognize the security threat, and to find the right security rivals.

Currently, advanced persistent threats (APT) against critical infrastructure and high-value targets occur frequently and have become the biggest threat to network security. Due to the high level of APT attacks, the complexity of the attack chain, and the long duration, traditional network security protection means can not cope. The market is in dire need of new technical ideas and products to deal with advanced threats.

"Comprehensive security", that is, a comprehensive empowerment by the 360 security brain, from the operating system, hardware, software, network, data and other perspectives, to carry out the top-level design of the dead-end security protection.

The world has been no shortage of star companies in the field of Internet security. But Kaspersky, Bitdefender, Windows Defender, these companies and 360 compared to the function of the coverage dimension, are more or less exist in the security "blind spot", and "blind spot" range is not small.

"Currently, ransomware is on the rise, and data security has become an unstable factor that users are very concerned about."

360 PC security products division head Ma Bokai said, in the 360 security brain as the core of a new generation of security capabilities based on the framework, this "Extreme Edition" in the function of the new "network security, data security, 360 security brain "The three core panels, comprehensively upgraded the system protection center 7.0, to build a set of "comprehensive security" protection solutions.

(360 PC security products division head Ma Bokai)

For example, in terms of network security, it is understood that 360 has the world's top three network security data, with about 29 billion virus sample data, 22 trillion security logs, 8 billion domain name information, 2EB + security big data, with Google, Microsoft. and Microsoft. By the end of 2020, 360 Security Brain intercepted more than 4.5 million new malicious program samples on mobile, and blocked 100.6 billion phishing attacks. Relying on 360 Security Brain's cloud database, 360 Security Guard Extreme Edition will bring users a deeper security experience.

Again, in terms of data security, 360 Document Defender thoroughly addresses the occurrence of file extortion from the source. According to Mabokai, the engine behind it, with the world's most complete ransomware library, a **** there are more than 800 kinds of ransomware virus family inside the branch, can be solved in this.

In addition to the upgrade of security protection capabilities, 360 Security Guard Extreme Edition also has a significant improvement in user experience and value-added services. It can be said that, at the same time to complete the "speed" and "upgrading" of the two major evolution of the 360 security guards Extreme Edition, is the epoch-making product in the field of Internet security.

Advertising is one of the basic business models of the Internet industry, and its precise reach, low cost, and environmental protection are signs of the progress of human commercial civilization. However, what goes around comes around, and with the proliferation of open-screen ads, unlock ads, and pop-up ads, Internet products on the market that rely on advertising to monetize their model have caused discomfort for users.

With more and more user complaints, the frequency of the Ministry of Industry and Information Technology to rectify the Internet advertising has become more and more frequent. But objectively speaking, the commercial operation main body relies on advertising to survive, determines this kind of rectification is to treat the symptom in not cure the root cause. Many users have had this experience: a large factory app opening screen speed suddenly like silk lubrication, but after some time, and then return to the need to endure 4 seconds of advertising, this situation in the Internet TV more serious.

It is in this context that industry observers inevitably have to throw out the question: why was 360 Security Guard Extreme able to take the initiative to give up its advertising model and announce it at the tens of thousands of people at the ISC conference?

In fact, 360 Security Guard Extreme Edition is a new strategic blueprint for 360.