Officially, Baidu's full-chain intelligent data marketing platform. Based on Baidu's AI technology and big data capabilities, it provides in-depth insights into brand and user characteristics for different industries, multi-dimensional intelligent analysis of the whole scene, one-stop full-media user reach, post-investment effect tracking and metrics, and full-chain data asset precipitation, analysis, and re-marketing, to build an integrated marketing capability that covers the entire user lifecycle.

In layman's terms, Stargazer is Baidu's user data platform. The Stargazer is a platform for Baidu's user data. It contains a huge amount of user data and labels collected by Baidu. Advertisers can view relevant user data through Stargazer and use these data and labels to accurately target people to help us with our advertising and marketing. What is Stargazer for?

Baidu Stargazer is not only available for Baidu Infomercials, but also for Baidu Bidding, Infomercial Contracts, Jupiter RTB, Jupiter Contracts, Open Screen, and Brand Zone product lines.

And the insight analysis tools, word expansion tools, etc. can also be applied to new media marketing analysis.