The first point: daily operation report, daily operation report usually refers to the new media operation department every day, every week or every month, every quarter need to report to the leadership in charge, which includes the "website traffic daily", "WeChat public number fan weekly report" and "today's headline reading weekly report, fan monthly report" and "website conversion rate monthly report", etc., here is just to give an example, there will be other self-media platform reading statistics report, fan monthly report, and other self-media platform reading statistics report. There will be other self-media platforms, such as reading statistics, fan growth, retweeting, commenting, liking, etc. Whether it is a daily, weekly or monthly report depends on the assessment arrangements of each company. Generally the form of weekly and monthly reports, after all, the daily report will increase a lot of work.
Writing daily operation report should pay attention to, the table head is fixed, once fixed do not easily change, so that it is convenient for the leadership to access and compare, followed by the submission of data to follow the principle of process, daily operation report will generally need to WeChat microblogging, activity planning, self-media platforms, and branding related to the person in charge of the day's data, so every day, what time to statistics before the data should be in advance with the good hello, once a rule is formed, the data should be in the form of a good, good, good, good, good, good. Once the rules are formed, it will greatly improve the efficiency of the daily operation report.
The second point: special research report, special research report mainly refers to a particular problem for the relevant data summary and analysis, such as "fan growth source report", "traffic anomaly analysis report", "last week's advertisement effect report", etc., the focus of the special research report is to dig deeper into the problem, as well as to find solutions to the problem. These reports are products birthed in response to special events, so they are irregular reports, because you do not know when something will happen.
The third point: industry analysis report
Industry analysis report is a summary report on the situation of the entire new media industry, mainly to analyze the current situation related to new media, which can help to grasp the whole trend, for example, jittery wind has just risen, you can judge the upcoming big brothers of short video platforms are getting the highest traffic support. Industry analysis report is mainly divided into two points, one is the report of the whole industry, and the other is the report of peer competitors, the whole industry trend can be obtained through the big data to get the relevant data, and peer analysis, is to analyze the competitors' microblogging data, WeChat data to understand their general situation.
The above three points are common data analysis report categories, swell after reading this article, is not much clearer? Well, this period of sharing we are here, the next period we continue it!