The essence of new retail: data-enabling retail. Increase efficiency by all means in all directions and without dead ends, so that payment can be done when the desire to buy springs up. Delivery can be done before the desire to buy subsides.

Enterprises based on the Internet, through the use of big data, artificial intelligence and other advanced technological means, the production, circulation and sales of goods process upgrading and transformation, and then reshape the structure of the industry and the ecosystem, and the online service, offline experience and modern logistics to carry out the depth of the integration of the new model of retail.

Reason:

The unified online e-commerce from the birth of the day there is difficult to make up for the obvious shortcomings of the online shopping experience has always been less than offline shopping is an indisputable fact.

Relative to the offline physical stores to provide customers with goods or services with visual, audible, tactile, sensory, usability and other intuitive attributes, online e-commerce has not been able to find a realistic path to provide real scenes and good shopping experience. As a result, the user's experience of the consumption process is far inferior to that of a physical store.

The inability to meet the growing demand for high-quality, heterogeneous, experiential consumption will become an obstacle to the sustainable development of traditional online e-commerce enterprises.

Particularly in the case of China's per capita disposable income continues to increase, people's attention to shopping is no longer limited to low prices and other online e-commerce once proud of the advantages, but more and more focus on the experience of the consumption process and feel.