Tianzhan Network is one of the earlier established Internet advertising placement and Internet marketing companies in China, with a wealth of experience in Internet advertising placement.Big data has made the boundaries between new media and traditional media more and more blurred, but this does not mean that traditional media, including paper media, will disappear. "Paper media can be a screen in the future. All the news magazines are coming out with APPs, which is actually a shift in the era of big data." Not only does big data keep traditional media, including TV media, from disappearing, TV content may be richer. We can implant video ads into TV content in real time, and we can do it without interference. Precise interaction between screen and screen can be done through audio technology. TZN thinks that a good online advertising service should do the following three things:
First, realize the whole network coverage. Tianzhan network has 350,000 high-quality website cooperation resources, which can cover 95% of Chinese netizens as well as education, government, tourism, FMCG, automobile, real estate, banking and finance, catering and hotels, leisure and entertainment, and other 25 types of industries. In addition, the precise advertising coverage not only includes PC, but also mobile Internet and other information channels, DSP system synchronization to show the best advertising effect, all-round positioning of accurate users.
Second, accurate coverage of the target group. The DSP system will target the precise advertising audience through time targeting, geographic targeting, audience targeting, repeat customer targeting, behavioral targeting, frequency targeting, etc., and then comprehensively judge the users' preference and choose the optimal way of advertising. Finally, it is to accurately match the product functions and customer needs, and screen the most suitable channels for the product and brand, so as to maximize the effect of advertisements.
Thirdly, the advertising content meets the needs of the target customer groups. Tianzhan Network will analyze and position the enterprise brand and products in depth, and then determine the most attractive and accurate advertising content according to the gender, age, occupation, education level, personal monthly income and other attributes of the target audience, so as to create a combination of picture, text or intelligent combination of various forms of advertisement for the enterprise, and let the advertisements be displayed in the form of text, picture, animation, hovering, and so on.
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