But in the last year or two, whether it's tens of billions of dollars in subsidies or inviting famous brands to move in, the resources Pinduoduo has invested and the efforts it has made to fight counterfeits and safeguard consumers' rights and interests are visible to the naked eye of consumers. This is also the way of the e-commerce platform from the barbaric growth to the growth and maturity.
Pinduoduo has been working hard to improve its image over the past two years, and this effort has really paid off, recognized and praised by many Vs, including the microblogging V "omnipotent bear".
Being praised is usually a good thing. However, being praised by the "omnipotent bear" is not a good thing for Pinduoduo.
After all, not many brands are willing to be associated with rumor mongering, data brushing and counterfeiting, and micro-merchants selling fake aphrodisiacs, especially Pindo.
It is important to know that Pinduoduo has suffered a great deal from the problem of fake products, and the negative impact of the label of fake products on the platform has not completely disappeared.
In 2019, Xinhua News Agency reported that the Yuncheng City Public Security Bureau in Shanxi Province detected a large case of illegal sales of fake medicines, involving more than 9 million yuan. According to police reports, the fake medicine involved is the common medicine for young children "Ding Gui Er Navel Paste", the platform is Pinduoduo.
In addition to children's medicines, the sale of counterfeit diet pills and aphrodisiacs by merchants on Pinduoduo has also been exposed by the media from time to time.
Xinhua News Agency reported in its article, "How did "three-free" aphrodisiacs become a "hit" on the Internet?
In this report, the Xinhua News Agency reveals the black industrial chain of production and sales of "three-no" aphrodisiacs based on the Pinduoduo platform.
Drugs are not ordinary consumer goods, directly related to the health of consumers, the production and sale of fake drugs can be far worse than the production and sale of ordinary daily necessities. These early loopholes in the business have actually caused a lot of damage to Poundland's brand image.
Pinduoduo, which has been successfully listed and grown into a platform-level enterprise, has been eager to get rid of the image of the past as a proliferator of counterfeit goods for several years, and has been publicizing its efforts in platform governance and the fight against counterfeiting.
At this point in time, I'm afraid that Bear's appearance will make many netizens question Pinduoduo's previous efforts. After all, Bear also has a dark history of promoting fake drugs.
On Weibo, the "almighty big bear" has a nickname from the netizens, "maca bear". 2016, the big bear on Weibo to promote the famous health aphrodisiac maca. However, the relevant regulatory authorities have long pointed out that the so-called maca aphrodisiacs is a scam, and even some industry insiders pointed out that maca aphrodisiacs come from some inferior businessmen who add inferior Viagra powder to it. The "maca bear" nickname has since gone unnoticed.
In addition to fake aphrodisiacs, Bear has also marketed black sugar products that claim to treat menstrual cramps, and has set up a "Save Women's Menstrual Cramps Association" to claim that "eating black sugar treats menstrual cramps". A number of medical bloggers have denounced the sale of products in order to "shamelessly cheat".
It is also because of these black history, in 2020, the United States refrigerator because of the invitation to the "almighty bear" live with goods, was scolded by netizens on the hot search. The United States such a big brand for a time and micro-merchants health products, aphrodisiacs ranked together.
The good thing is that the United States quickly realized the seriousness of the problem, urgently apologized to the netizens, and within a few hours decided to cancel the cooperation with Bear.
It can be said that any company that loves its feathers will basically want to distance itself from this kind of tainted big V. This is especially true for Pinduoduo, which is striving to create an image of a reliable and genuine e-commerce platform.