Short audio APP Dolphin Zhiyin put on the market, I think it is difficult to succeed.

Audio App and video App is like radio and TV, although there is demand, but in terms of demand is not an order of magnitude of demand, may be for TV, the demand is 100, and the demand for radio is only 1.

If this is not enough to illustrate the problem, let's take a look at how many other people every day are To listen to the radio, is not very little, so the demand for its market is very limited, the target population is also very limited, after all, the audio demand has been the product of the last era.

We look at the market now whether there is the same type of competitors, Himalaya, Dragonfly, Lychee, these APP is not? They are all the head of the audio App, only they do long audio rather than short audio, but if these head App want to enter the short audio market, its ? turn around? would be quick.

More importantly, these head of the App they also have a huge number of users and anchor group, whether the user base or in the quality of the audio program can be guaranteed, and now the dolphin wisdom sound into the market seems to have been too late.

As mentioned above, since there are already similar competitors on the market, the general user is not willing to, and will not download a brand new App to learn to operate, which has a certain learning cost for the user, and this learning cost is not willing to try for a lot of users, because in the age of big data, the longer the user uses a software, the more the user will be able to learn. The longer you use a software, the more you will be able to find your favorite video or audio programs.

In summary, it is very, very difficult for a brand new short audio app to survive in the market, and if they don't have any out-of-the-ordinary featured audio programs surviving in the market is almost impossible.