The competition in Taobao is huge now. If you cannot integrate into Taobao in time, then you will be at a disadvantage in the competition for traffic. Today I will take you to understand the root causes of traffic, so that You find traffic quickly.

In order for the store to continue to maintain the increasing visitor trend, internal work should focus on optimization analysis

Taobao Advantages: Small and medium-sized sellers who start early can rely on their supply advantages and customer service to establish visibility and credibility. , marking and registering corporate stores, maintaining fans, and developing personalized tags for thousands of people under big data. The store no longer operates in a single mode, the operation is playable, and in the changing market, sellers with a foundation can easily occupy the category. Aotou.

Taobao Disadvantages: Merchants entering Taobao in the later period have difficulty getting started, competition in large categories accumulates, and small categories are difficult to produce. If they want to gain a foothold, they rely heavily on traffic. To improve credibility in the later stage, they will definitely invest a lot in promotion in the early stage. Invest.

Small and medium-sized sellers opened new stores. Through the suggestions of various big bosses, they learned the importance of through trains. With limited funds, what they can adopt based on actual conditions is to use through trains to test the payment. After one operation, the basics Sales volume, evaluation with pictures, and hands-on testing of models with great enthusiasm. Finally, I chose the style I like, but the result is unsatisfactory. Poor visitors, struggling sales, and it is difficult to achieve high-level growth.

I believe that if you want to quickly gain search weight when launching a new product, you must put in your energy, grasp the support period of the product, and promote it in a sequential and lasting manner. For stores, the most direct way is through-train. It can establish a precise crowd for the store, and it will be more effortless to drive natural search later.

Put your limited energy and financial resources on the cutting edge

I believe that if you want traffic, the position of the baby must be at the front. We cannot directly rank the specific baby. Control, but we can adjust the ranking of keywords by optimizing data. To put it bluntly, the ranking of keywords is a direct factor in the ranking of products, so this is also the reason for opening a through train in the early stage.

Precise long-tail keywords are preferred in the early stage of keywords, and then increase the keywords. The store does not have a certain foundation, and it is not recommended to try when there is sufficient funds. In the early stage, precise keywords are used to nourish and weight, and focus on click-through rate. At this time, the high-click car pictures are the accelerator of the through train account. After the weight of a precise long-tail word is maintained, the word will be split and extended into other keywords. If it is added again, the basic weight of the word will not be If it is too low, if the title contains multiple high-weighted keywords, the weight of the entire title will be increased. Sometimes you will see many products with low sales ranking higher than products with high sales. This is why.

Maintain keyword refinement operations

I believe that after adding keywords, the main point for improving the score is the click-through rate. Clicking on this block not only looks at the number of clicks, but also looks at the click-through rate. Is there any improvement, and does the baby have good collections and purchases? Click on this to be higher than the industry. Generally, there must be at least 100 clicks. If the data is too little, the reference will be poor. But the words with high scores must also be worthy of your energy and money to operate, so you must work hard on word selection, and you don’t just add them and ignore them, they also need to be continuously optimized.

There will be two situations for the added precise words:

(1) Displayed: If the word is displayed, check the clicks. If there are no clicks in the normal operation, it means that the word is not the subject. Welcome. If you observe for a period of time, if there is still no progress, it means that the matching degree of the word is not high, so you can delete it. At this time, you can add the word again; for words that have been clicked, it will be put into production at this time. In other words, new products will be added to the collection. Just buy the index, because there are very few transactions in the early stage, and the conversion rate is not very accurate. If there are indicators in the later stage of production, the price of words with high production and low rankings must be appropriately increased. On the contrary, the price of words with low production can be gradually reduced. What to do with the high-ranking words? This means that the weight of this word is basically there, and new words can be split. The weight of the initial word will not be too low.

(2) No display: For words that have no display, the ranking will be determined. Words with low rankings will be appropriately increased and observed to improve the ranking; those words with high rankings that are not displayed can be deleted. This is more flexible. According to the account situation and system optimization, the premise is to have an idea, know what result you want at this stage, and separate the influencing factors for analysis. I have never advocated theory. The important thing is to summarize a set of results during practical operation. Use your own method and make different adjustments to different words.

The key role of search ranking is not to rely solely on a few paid traffic through trains to drive the overall weight of the store. The core purpose is to use through train promotion to drive the traffic of natural search on Taobao, from all aspects. Go and enlarge the store to the desired extent.

Driven by free traffic from mobile Taobao searches

Under the big data of thousands of people, Taobao likes to allocate traffic to stores with accurate crowds, so accurate store crowds are a must for every store It takes a lot of effort to make natural search traffic become the private domain of the store.