A brand is a relationship between a consumer and a product. Brand is the brand of consumers. Therefore, in the diagnosis of brand status, the focus needs to understand the consumer's cognition, attitude and behavior. On the other hand, the accumulation of brand equity is accumulated from the marketing activities of the enterprise, and the information is complicated, using big data can help to find and solve the problems in the management of the enterprise, and improve the core competitiveness of the enterprise.

The goal of brand status diagnosis is to enhance and improve the brand, and we can get more comprehensive feedback from big data to avoid brand crisis, analyze user accuracy and adjust marketing strategies.