?

How popular is it?

The scalper price quadrupled

The first batch of 40,000 pieces sold out quickly

After being out of stock for a while

The second batch of the "Netflix" Eight Treasures Rice has already begun to be shipped out one after another

Eaters have been running to tell each other about the new product

The Eight Treasures Rice is still hot

Bright has launched another new product, which is a new model of the "Bright" rice.

This time

it's the old yogurt that "reproduces" the taste of the 70s and 80s

"when I was a child"

Limited supply of 100,000 bottles

Take a closer look at this bottle of yogurt with Xiaoguan.

The classic round glass bottle

is tied with a dark blue label

with clean lines outlining a view of Yuyuan Garden

and a big red "Peaceful Years, Happy New Year" label

This bright bottle of "Old Yogurt" is available for purchase at the sales counter in the Yuyuan district

This bright bottle of "Old Yogurt" has been made to taste like old yogurt. "The "old yogurt" has both familiar elements

and a lot of new ideas

"Bright is an old brand in Shanghai with reliable quality, and this packaging is very interesting, so I tried it. Ms. Cheng, a tourist from Jiangsu, bought a bottle each for herself and her husband and inserted a straw to drink it.

Ms. Jin after 80 is taking her daughter to see the colorful lights, also attracted by the new products on the counter, her daughter yelled to eat, she looked at the label, and gladly pay the bill: "I'm a Shanghai people, grew up drinking Bright, you look at this list of ingredients, there is no additives, give the child to eat just right."

Bright: no additives, restore the flavor of the childhood

"In the past few years, the market appeared a variety of 'old yogurt', but a lot of 'old yogurt' with a new process, which adds a lot of additives. We hope to make a genuine 'old yogurt' that is both 'the flavor of childhood' and a legacy of the 'old yogurt' process." Bright introduction, limited to the bright old yogurt with a single jar fermentation of traditional technology, the recipe only raw cow's milk, lactic acid bacteria and sugar, and finally formed a mellow and delicate taste.

Network diagram

"Old" is actually very popular with young people

"We want to do the market of young people." Bright relevant personage said, summed up the previous "net red" product design experience, can be found, in addition to the middle-aged and elderly groups as always like the old, the young people's market is also very promising, some young people will be nostalgic and try to "replica" new products, and some young people themselves like to try the new products, and some young people themselves like to try the new products. Some young people will try the "replica" new products because of nostalgia, and some young people themselves like to try the cross-border new products of old brands. So this time, they cooperated with Yuyuan Garden launched a limited edition of old yogurt, not only want to let nostalgic consumers a wish, but also want to cater to new consumer demand.

"The old Chinese New Year's products are really popular in the market." The box horse that has cooperated with the bright also told Xiao Guan, from this year's New Year's Eve sales data, the old innovation is the most appealing, "the Spring Festival is a traditional festival, the old has the historical heritage, so the old New Year's Eve is particularly popular, especially in the food."

Old New Year's goods are very popular with consumers Dong Tianye photo

Shao Wansheng's drunken goods, Qingpu Qiao Jiajiajie's cake dumplings, Gongdelin's vegetarian dishes ...... The person in charge of a breath of several platforms on the hot old New Year's goods, the current on-line and off-line sales of the old New Year's goods and the cooperation of new retail models of the New Year's goods has been more than 50 The new retailer has already sold more than 50 models of new year's goods online and offline.

"With the 'new retail' hand in hand, the old New Year's goods not only retained the traditional industry and the quality of excellence requirements, but also introduced a lot of new elements, including taste, packaging, portion sizes and so on." For example, there are a variety of options such as "food for one person" and "food for one day", which corresponds to the current consumer preference for fresh products, and is convenient for consumers to store.

However, there are also netizens said

Recently, the bright out of the net red are engaged in "hunger marketing"

This limited version of the old yogurt, but only 100,000 bottles

Bright said: "We want to see, big data customized new product market results how, and then continue to innovate."

Would you buy it?

By Ren Chong