Mainly for the following reasons:

1, the flow of stars commercial value is relatively high

While the flow of stars is worth mentioning few masterpieces, and some of them are not even available now, but have to admit that their commercial value is still very high. Because flow stars have very many fans and come with a hot search body, which means they have a strong box office or ratings appeal. That's why even if they don't have excellent acting skills, they still have a lot of movie contracts. Because they have a lot of fans who are willing to pay for their idols.

2, the flow of stars basically no masterpiece, their own controversy

The flow of stars are very high fame, but they basically do not have any masterpiece, the strength does not match the fame, naturally, will cause a lot of controversy. For example, Yang Ying. Yang Ying can be said to be one of the most popular female stars in the entertainment circle, but she not only has a lot of black material, but her strength is not strong. There is also the popular star Yang Mi in the early years also said that as long as they can cause some controversy, no matter good or bad, can be accepted. So now Yang Mi is also one of the representative stars of "black and red", those who like her love her and those who hate her hate her. However, it is undeniable that they are indeed the more black the more red.

3, traffic star hype ability is relatively strong

The traffic star because there is no work, in order not to be forgotten, so it is necessary to keep the heat. In order to keep the heat, it is inevitable that hype, such as being exposed romance ah, wearing what good-looking clothes ah, etc., in short, a very red or has been very red traffic star topic is certainly a lot.

The star himself is the product of the "attention economy", the more fans the higher its commercial value, the star effect is equivalent to the Internet product "flow". And the Internet has been labeled as the "attention economy" since its inception, and the "flow is king" and the star effect have the same flavor. Star endorsement of Internet companies, in addition to considerable income, between the two equal amount of "public attention" is the key.

The flow of stars has become a common term in the era of big data, but many people do not have a clear understanding of it. In recent days, Jay Chou and Cai Xukun fans of a fight squeeze list war to the whole society to do a public lesson in data. A "Jay Chou microblogging data is so bad, why concert tickets are still difficult to buy" Douban question evolved into a sweeping Internet carnival. Jay's fans learn from what is to do data, a variety of super talk tutorials, control comment copy, urge data post all, and on the eve of the top with the list of Cai Xukun fans to start the "super talk battle", and ultimately broke the microblogging record.