Revenue of 13 million yuan in 2012, 50 million yuan in 2013, 170 million yuan in 2014, 2015 planning revenue target of more than 400 million yuan.
Flat panel display technology IC design manufacturer Beijing Tricon North Technology Co., Ltd (hereinafter referred to as "Tricon North") is growing at a fabulous speed, in the field of touch panel display chips to gradually establish its own unique right to speak in the industry, and has become a dazzling new star in the touch panel display chip market.
In order to further understand the latest layout of Tricore North in the cell phone and tablet PC market, on May 7th, Sun Yanbiao, Director of First Mobile Research Institute, went to Tricore North's Beijing headquarters to have an in-depth communication with Zhang Jinfang, Chairman of Tricore North.
Zhang Jinfang disclosed that the most important action of Tricore North in 2015 is to enter the field of cell phones with touch display chips, and strive to become the chip supplier of the first-tier cell phone brands in China.
The first cell phone industry: for the cell phone market, Tricore North is still considered a new recruit, can you introduce the company's product layout and positioning?
Zhang Jinfang: Tricore North has been positioning its products around the application of flat panel display technology, with products covering panel power management unit (PMU), touch control unit (TOUCH), panel driver (TFT-LCD DRIVER) and timing control unit (TCON), and providing complete solutions for end customers.
Originally, the screen is just a simple display component, today, with the development of multimedia and the demand for mobile payment, there is a gradual integration of voice recognition technology, biometrics and touch control, resulting in the screen becoming a control portal, from one-way to two-way, an entrance to the mobile Internet and the digital world. Tibco North, on the other hand, is positioning its products around the screens of smart devices.
For intelligent terminal equipment, it is mainly composed of three major blocks, one is the operating system, the second is the main chip, and the third is the screen. Now Chinese cell phone brands such as Xiaomi, Huawei, Lenovo, etc., not only grow in the Chinese market, but also began to rapidly expand overseas markets. Today's screen-centered chip design manufacturers, basically still Taiwan and foreign manufacturers are mainly integrated northern market prospects lie in the company will be around the TV, computer, cell phone multi-screen, do a good job of product extension, including fingerprint identification and other innovative technologies.
Mobile Internet and big data has led to the development and innovation of the screen. Mobile Internet+ has also driven the development of China's smartphone terminal industry. In response to the growing demand for mobile terminals, the company is currently working on the integration of touch and display driver chips- ITDTM, and the touch display integration chip is expected to be launched in the second half of this year. In the near future, the company will also launch a driver chip for small-sized screens on smartwatches.