16 Shanghai International Film Festival makes "big data" become the focus again, and the film Tiny Times directed by Jing M.Guo shines in the film festival with the help of big data. This means that filmmakers are beginning to think about big data, and the future market for media and traditional movies may also be dominated by big data. In China, in order to get better box office and higher income, Internet companies, cinemas and film production companies have all begun to try big data mining and application.

20 13 is called the first year of big data. From "To Youth" to "Chinese Partner", behind the gorgeous box office transcripts, a series of "big data" give strong support in all aspects of marketing. Big data splits the film industry chain infinitely, with' production-camp-distribution-release' as the most basic unit, and each unit can be divided into many links, all of which are permeated with the possibility of digital operation. For these links, some third-party companies that analyze and access data have also found profitable exports.