Chengde Tourism Survey Report

Report Name: Chengde Tourism Survey Report

Survey Location: Chengde City District, important attractions (Summer Resort and Puning Temple)

Survey Methods: Random interviews inside and outside the city and scenic spots

Number of Surveys: 50

Preface:

Chengde is known as the "Purple Mountain", and is the most famous city in the world. Chengde has always been known as the "Pearl of the Purple Plateau" and is a tourist city that has a magical relationship with the royal family. Now set "seven laurels" in one: is one of China's first 24 historical and cultural cities, one of China's top ten scenic spots, one of China's 44 key scenic spots, one of China's top forty tourist attractions, one of the first batch of China's excellent tourist cities, one of the country's top ten civilized tourism scenic spots demonstration points. 1994 December The Summer Resort and surrounding temples were included in the World Heritage List by UNESCO.

As a nationally renowned tourist city of Chengde has a long history and deep cultural connotation, and as a Chengde people, I am also proud of this, on the occasion of this summer investigation and practice, I made a survey of the tourism situation in their hometown.

(I) Chengde's tourism development status quo

1, rooted in high quality and rich tourism resources

In the questionnaire survey I set up, more than 95% of tourists come to Chengde for the purpose of traveling to visit the summer resort. And almost 100% of the tourists know the summer resort.

The Summer Resort has a history of more than 300 years so far. Kangxi forty-two years (1703) began in this big construction, to the fifty-second year of Kangxi (1713) built 36 scenes. Yongzheng dynasty suspended construction. Qianlong six years (1741) to Qianlong fifty-seven years (1792) and continue to build until its completion, the completion of the summer residence of the new increase in the Qianlong 36 views and outside the mountain outside the eight temples, the boundary wall covers an area of 564 hectares, the scale of its spectacular, rare in the world. Special attention is paid to the outline of the summer resort is actually a microcosm of the map of China at that time, which is a reflection of the Qing Emperor "national unity", "national unity" of the grand aspirations.

In addition to the Summer Palace, Chengde also has many internationally acclaimed human and natural landscapes. By the end of 2007, Chengde has officially opened more than 50 tourist areas (points), including 2 World Heritage sites, 5A-level tourist areas (points) 1, 4 4A-level tourist areas (points), 3A-level tourist areas (points) 4, 1 National Scenic and Historic Spots, 4 National Forest Parks, 2 National Nature Reserves, and 10 Provincial Forest Parks. Summer Resort and the surrounding temples were included in the World Cultural Heritage, famous at home and abroad; Puning Temple in-depth excavation of Buddhist cultural connotations, built China's largest Buddhist activities in the north of the center; Sehanda Forest and the first grassland in northern Beijing highlight the ecological characteristics of more and more domestic tourists favor. Chengde City around the 8 counties within 3 areas there are many tourist attractions, more than the strange peaks and scenery, known as the ghost of God, different forms, breathtaking. Such as: Mulan paddock, the stick mountain, toadstool stone, Luohan Mountain, monk crown peaks, double tower mountain, misty mountains, Baiyun ancient cave, the Great Wall underwater, Liaoheyuan Forest Park, Lake Panglong, etc..

2, with a location adjacent to Beijing and Tianjin advantage

Chengde City is located in northeastern Hebei Province, adjacent to Beijing and Tianjin, north of Inner Mongolia, east of Liao-Shen, south of Qinhuangdao, Tangshan adjacent to the hinterland of Yanshan is an important regional center of the city, but also one of the main cities of Beijing, Tianjin, Tang Economic Center, with a superior geographic location.

(1) Tourism hinterland is vast, providing a large number of tourists resources

In the questionnaire survey I set up nearly 40% of the tourists from Beijing, 15% of the tourists from Tianjin, 10% from Liaoning, 8% from Qinhuangdao and Tangshan, and some of the tourists from the southern cities of China are traveling to Chengde by way of travel after traveling in Beijing. Chengde has initially formed a summer resort and the surrounding temples as the center of the Beijing North Golden Tourism Line and the Beijing East Chaoyang Tourism Line as a link, linking the Mulan Enclosure, the first grassland in the north of Beijing, the Great Wall of Jinshanling, the source of Liaohe Forest Park, Wuling Mountain, the six scenic spots of the Lake Panglong Beijing North Golden Tourism Belt.

(2 ) Complementary advantages, mutual benefit and win-win

Chengde has almost all the tourism resources except the ocean landscape, while Qinhuangdao, which is closer to Chengde, makes up for Chengde's shortcomings. Nearly 8 percent of tourists said they had already traveled or would travel to Qinhuangdao. The Chengde region is predominantly mountainous and industrially underdeveloped. A large number of tourist and consumer goods come from Beijing Tianjin Liaoning and other places. It has led to the economic development of the neighboring areas. The world's attention in 2008 Beijing hosted the twenty-ninth Olympic Games held, and for the development of Chengde's tourism industry provides a rare opportunity.

3, tourism infrastructure continues to improve, tourism reception capacity continues to improve

According to relevant data, the city currently has more than 70 travel agencies of all types, including 3 international agencies, tourism star hotel more than 30, including 12 four-star, three-star 16,,, hotel total beds more than 10,000. Other types of hotels and restaurants more than 300. The city's existing 2,000 restaurants of all kinds, both so that tourists can taste the imperial food, game and other delicacies, but also to supply standard Western food, mass catering and specialty snacks. The improvement of these infrastructures that solve the problem of food and accommodation has greatly improved the quality of tourism.

(2) bottlenecks constraining the development of Chengde's tourism

People who have traveled to Chengde may have the feeling that Chengde's tourism is "first-class resources, second-rate service, third-rate facilities". In my questionnaire there are also nearly 30% of the tourists said they came to Chengde have a certain sense of disappointment.

The reasons are as follows:

1 economic development backward, weak financial strength

Chengde is a poor mountainous area, agricultural development constraints, coupled with many years for the protection of the Beijing-Tianjin water, many industrial enterprises, key projects have been put on hold. Insufficient financial resources, lack of funds will certainly cause slow development of tourism.

2, transportation conditions constraints

In my survey set up a question "you think you come to Chengde tourism is the most dissatisfied with what" in which more than half of the people answered is the traffic. Transportation development is lagging behind, is a major bottleneck in the development of Chengde tourism. From Chengde to Beijing, it takes nearly 6 hours by ordinary train and 3-4 hours by car. And there is no civil airport in Chengde so far. The poor highway between scenic spots, difficult to form a network, directly restricting the development of tourism in Chengde.

3, the development and maintenance of the scenic area is unreasonable, the ticket price is high, the tourist route is too old.

(1) historical reasons are difficult to make up, man-made destruction prevention and control difficulties

Chengde Summer Resort is the main tourist attractions of Chengde tourism. However, due to Japan's war of aggression and the Cultural Revolution in the decade of havoc, when most of the 72 scenes of Kangqian disabled, so far, although 55 scenes have been repaired, but there are still some scenes of the restoration work is difficult to complete.

(2) high fares

I set up in the survey process on the issue of scenic fares, the vast majority of people believe that fares are high. Chengde area important scenic fares are as follows: 90 yuan summer resort, Puning Temple (Big Buddha Temple) 50 yuan, Putuo Zongxian Temple (small Potala Palace) 40 yuan, Chime Peak National Forest Park (Stickman Mountain) cableway 40 yuan, the Sehamba National Forest Park 50 yuan. Some of the scenic spots "in the scenery, including the scenery" also need to be charged.

4, urban planning is unreasonable, the details of the urban environment affects the mood of tourists

In my question, "What do you think is the most dissatisfied with the Chengde tour," 15% answered that the urban environment is poor. The restrooms in and around the scenic spots are hard to find and the sanitary conditions are not good. These details are also directly related to the mood of tourists and thus affect the quality of tourism.

Through the comprehensive analysis of the advantages and disadvantages of Chengde tourism, after the completion of the survey, I think and initially formulated to enhance the competitiveness of Chengde tourism program planning, specifically as follows:

1, to improve the main transportation must be dominant

Beijing-Chengdu Expressway has been formally opened to traffic in 2007, which brings a lot of space for the development of Chengde. But the construction of the transportation network between the various scenic spots should also become the focus of the future traffic work, only between the scenic spots to facilitate transportation to drive the entire Chengde tourism industry.

2, increase the development of scenic spots planning and protection efforts, plus the establishment of special tourism routes

(1) the introduction of funds to increase investment in the tourism industry, in the tourist off-season scenic area maintenance and protection, the early recreation of the summer resort Kangqian 72 scenes of brilliance. Chengde to the mountains as the characteristics of the landscape of the strange mountains, strengthen the greening of mountainous areas to improve the scenic environment.

(2) Chengde's tourism to play the royal card, decided that its tourism line development must highlight the cultural connotation of Qing. Eco-tourism trend, decided to Chengde tourism development must do "green" article. Tour line arrangement to the weekend two-day tour as the basis, radiation to the three-day tour and the Golden Week seven-day tour until the paid holidays and summer activities more than 10 days of vacation tours. In addition to this, we should also set up some newer and more profitable tourism programs. For example, self-driving tours and business tours. Early development and design of such tourism products can achieve a larger profit margin.

3, expand publicity efforts to create a Chengde tourism brand

In my survey of the crowd many people think that Chengde's tourism publicity is not enough. Most people understand that Chengde just know the summer resort and do not know the other scenic spots in Chengde, did not form a tourism brand. To this problem, I have drawn up some measures:

(1) Increase investment in advertising, media publicity hit the head. In the CCTV and Beijing and Tianjin and other tourist hinterland areas of the strong media publicity, so that more people understand Chengde's tourism resources.

(2) joint nationally recognized travel agencies, highlighting the Chengde tourism brand name. The vast majority of travelers I surveyed come to Chengde through travel agencies, so cooperating with travel agencies to promote Chengde to the whole country and the world will certainly be a very effective way.

(3) Use of network publicity. Chengde currently has a number of network publicity website, but the website level is not high, lack of characteristics. Should further strengthen the network construction publicity.

4, improve the urban environment, strengthen the urban construction

Most of the people traveling to Chengde think that the city's environment needs to be improved, less green, building chaos is one of the outstanding problems, which should strengthen the city's appearance monitoring efforts, good urban planning; can be taken to Dalian and other cities, to take the experience, through which to make their own urban characteristics. At the same time also increase the urban air and noise pollution control efforts to improve the tourism infrastructure.

Conclusion:

Through this investigation and practice activities, I not only get the exercise but also from the inquiry and visit and access to information on the history and culture of my hometown has a deeper understanding. I love my hometown, and I am proud to be a Chengdean.