Big data needs to be analyzed before it can be converted into value, so in the era of big data, how to really use the value of information is very important.

So how can we utilize information? We need to have a big data information processing platform, such as the Hadoop platform, or some professional business big data BI tools, such as Yonghong Technology's Z-Suite and so on.

With tools is not enough, but also need data-related industry knowledge, different data has different internal meanings, which requires relevant professional knowledge in order to dig out the value in the data.

For example, if there is a large amount of user behavioral data, we can analyze the user's behavioral preferences based on their behavior, and pitch them to recommend the right products and advertisements for more targeted marketing.

If there is a large number of transaction records, we can analyze the market trends, and changes in the industry, and more effectively grasp the future development.