It refers to a new kind of finance that relies on payment, cloud computing, social networks and internet tools such as search engines, apps, etc. to realize the business of capital financing, payment and information intermediation.

/iknow-pic.cdn.bcebos.com/b21bb051f819861849b15b2f46ed2e738ad4e6a3 "target="_blank "title="" class="ikqb_img_alink">/iknow- pic.cdn.bcebos.com/b21bb051f819861849b15b2f46ed2e738ad4e6a3?x-bce-process=image%2Fresize%2Cm_lfit%2Cw_600%2CCh_800%2Climit_1% 2Fquality%2Cq_85%2Fformat%2Cf_auto "esrc="/b21bb051f819861849b15b2f46ed2e738ad4e6a3"/>

Internet finance is the emerging field of the traditional financial industry in combination with the spirit of the Internet. The difference between Internet finance and traditional finance lies not only in the different media used in financial business, but also in the fact that financial participants understand the essence of the Internet, "openness, equality, collaboration and sharing".

Through the Internet, mobile Internet and other tools, the traditional financial business has a series of characteristics such as stronger transparency, higher participation, better collaboration, lower intermediate costs, more convenient operation. Theoretically, any Internet application that involves finance in the broadest sense should be Internet finance, including but not limited to third-party payments, online financial product sales, credit evaluation and audit, financial intermediaries, financial e-commerce crowdfunding wealth creation and other modes.

Not a simple combination of the Internet and the financial industry, but in the realization of security, mobile and other levels of network technology, the user is familiar with the acceptance of (especially the acceptance of e-commerce), naturally to adapt to the new needs of the new model and new business.