Recently in 2015 the online performance of more than 100 million lighting e-commerce dark horse product a lighting down, boiling, gave the lighting people what kind of enlightenment? Mention a few points for your reference:

1, and offline manufacturing disconnected from the online brand in the end can go how far?

2, the traditional brand enterprises online competitors is their own, and online brand competitors is the entire industry, the concept of winning how big?

3, 20 million loss is a matter of a moment caused by? In the process of accumulating this number of online brands have how much risk control ability?

4, online by selling general product brands can have how much profit?

5, the brush company did not lose, why the loss is always e-commerce companies?

6, online selling general products in addition to price and what are the competitive factors?

(Above: Taobao online sales rankings from June 1 to June 30, 2016)

In the convenient years of the Internet, many customers have the mindset of buying electrical appliances, looking at the goods from the physical store, go online to buy. However, this can buy a good light? It can be thought, lighting and home appliances are not the same, household appliances have been shaped people standardized: production, supply, price, quality, brand, etc. is already known to the people, not like lighting, now online there is no certain standard out of the same, so, e-commerce, this water is still deep. It is understood that the lighting products on the line, it is also difficult to have a standard, price, quality is also very different. I remember last month when I visited a Rishi Lighting dealer, he said to me: "Now Rishi Lighting a product online and offline with a light, but the lights online is OEM (OEM), offline is their own production".

And lighting, the current domestic online more well-known on: OPPLE, Leishi, Philips, Panasonic, Odo, Shiyuan and other well-known brands and e-commerce.

Offline channels are more well-known brands: OPPLE, Leishi, Hongyan, Sanxiong, Xidun, Sunshine, Woodland, Huayi, Qilang, Kaiyuan, Osgoodner, Jinda, Bao Hui, Meco Electric and other brands.

Opinion:

Small just think, the market is not good, everyone says craftsmanship, the future with the penetration of the Internet, the product ultimately return to the product, choose to pragmatically do a good job of a brand, to do a fine a product, to create their own highly sophisticated products, a mention of this product, can be associated with this brand. Such as: a mention of bulbs, will think of Shelter, a mention of home lighting, will think of OPPLE lighting, a mention of intelligent lighting, will think of Hongyan, a mention of filament lamps, will think of Zhejiang Meike.

"Internet +" caused by the new technology revolution has just begun. "Internet +" traditional industries is actually through e-commerce, the realization of online and offline integration and development, so that the traditional industries to improve quality and efficiency, transformation and upgrading.

As the Premier said at the State Council executive meeting on April 1, "Don't think that e-commerce is just a 'virtual economy', in fact, it directly drives the 'real economy' to a large extent, whether it be B2B, B2C or C2C. more importantly, e-commerce greatly reduces the cost of circulation, which is to stimulate the vitality of China's economy."

May 4, the State Council issued "on vigorously developing e-commerce to accelerate the cultivation of new economic power of the views", deployed to further promote the innovative development of e-commerce. I believe that e-commerce in the "Internet +" change in traditional industries played a pioneering role, e-commerce will also play an important role in the integration of the real economy traction.

Two major goals

"Opinions" of the third clear vigorously develop e-commerce, to cultivate a new impetus for the economy's main objectives.

--By 2020, a large e-commerce market that is unified and open, competitive and orderly, honest and law-abiding, safe and reliable will be basically built.

--E-commerce is y integrated with other industries, becoming an important platform for promoting entrepreneurship, stabilizing employment, and improving services for people's livelihoods, and playing a key role in the simultaneous development of industrialization, informatization, urbanization, and agricultural modernization.

Six transformations

--Innovative ways to serve people's livelihoods. We are actively expanding new channels of information consumption, innovating mobile e-commerce applications, and supporting the development of e-commerce platforms for urban and rural communities to provide commercial and comprehensive services such as daily consumption, housekeeping services, remote bill payment, and healthcare. Accelerating the deep integration of traditional and emerging media, enhancing the network service capacity of cultural enterprises, supporting the development of e-commerce platforms for cultural products, and standardizing the online cultural market. Supporting education, exhibition, consulting, advertising, catering, entertainment and other service enterprises to deepen the application of e-commerce. Encourage and support tourist attractions and hotels to carry out online marketing, standardize the development of the online tourism booking market, and promote the innovation of tourism online service mode. Accelerate the establishment of a national Internet platform, improve online complaints and after-sales rights protection mechanisms for online transactions, study and formulate the implementation rules for 7-day no-reason returns, and promote the healthy and rapid development of online shopping consumption.

--Promoting the development of e-commerce by traditional commerce and circulation enterprises. Encourage conditional large-scale retail enterprises to open online shopping malls, and actively utilize information technology such as mobile Internet, geographic location services, and big data to improve the efficiency of circulation and service quality. Support small and medium-sized retail enterprises and e-commerce platforms to complement each other's strengths, strengthen the integration of service resources, and promote the integration and interaction of online and offline transactions. Promote the construction of online markets for various types of professional markets, accelerate the transformation to networked markets through the integration of online and offline, and study and improve measures related to the standardization and development of e-commerce platforms for the energy, chemical, steel and forestry industries. Develop and improve the supervision and management of Internet food and drug business, regulate food, health food, drugs, cosmetics, medical devices network business behavior, strengthen the Internet food and drug market monitoring and regulatory system construction, and promote the development of pharmaceutical e-commerce. Interpretation of e-commerce "Article 8": how to transform and upgrade LED e-commerce? Web link