Current location - Loan Platform Complete Network - Big data management - Tencent Video membership price has increased by up to 50%. What is the reason for Tencent membership price increase?
Tencent Video membership price has increased by up to 50%. What is the reason for Tencent membership price increase?

I believe that many people watch TV online, especially since video platforms have become popular on mobile phones and tablets. More and more people have given up using TV and instead use mobile phones to play videos directly online. What's more, every time it's time to eat, they will first find a meal-preparing program on the video platform, and then start eating. This phenomenon has become the way modern young people live. There are many such video platforms, especially Tencent Video, iQiyi Video, and so on. There are countless resources in them, and there are all kinds of programs. There are always some that you want to watch.

But these resources are not given to you for free. Instead, when you are halfway through watching the video, they will start asking you if you want to become a member. If you do not have a membership, you will not be able to watch the subsequent plots. . This seems like an overlord clause, but it is already something that young people are used to. At the beginning, the video platform will identify you as a potential user and provide you with membership at a low price so that you can experience the benefits of being a member. Later, the price will be changed based on your frequency of use, and big data will mature you.

Although, after becoming members, we will receive preferential treatment as non-members, the video platform’s methods are far more than that. Not long ago, they directly raised the membership price, which was nearly half of the previous increase. This has caused dissatisfaction among many users. Originally, video platforms were constantly cutting off users, but now they are resorting to this trick. It is obvious that they are treating users as fools. But the official response is that the adjustment of copyright fees and the updated operation of resources require more funds and manpower. But ultimately, users still have to pay the bill.

In short, it is not a clever method for video platforms to use this trick to increase prices in an attempt to gain revenue. On the contrary, it will also lose a large number of users. Although they are trying to increase the resources of the video platform, they cannot use various means to consume users. Not only will they not be able to solve the fundamental problem, but they will also chill the hearts of users.