TT: said the terminal channel business, that is, to run the store, convenience stores; WS: refers to the wholesale department specializing in running the salesman; SC refers to the special pass salesman, specializing in running the school, the station, factories, recreational sports venues and so on, closed and semi-closed places.

Business management courses and management bestsellers will channel sales defined as the use of channels as a form of sales sales, mainly refers to how to develop and select dealers, dealers of the day-to-day management, how to assist dealers in the market to promote, daily maintenance, etc., and can be based on the changes in the market to put forward the corresponding 5P strategy, effective incentives for dealers **** with the growth of the sales process.

Channels are equivalent to drains and aisles, and are the carriers that connect and carry products and services.

At both ends of this carrier can be the enterprise - distributors, agents, wholesalers, large retail terminals;

Or it can be the regional agent, wholesaler, distributor - -secondary or tertiary or even smaller distributors or husband and wife stores.

In short, the consumer user of the final product and service is not from the original manufacturer.

The distribution channel is one of the most important asset values of a company and also the most variable. It is the path through which a firm moves its products to consumers. This path includes the sales organization set up by the enterprise itself, agents, distributors, retail stores, etc.. For the product, it does not add value to the product itself, but through services that add value to the product.

For the enterprise, the sales channel plays the role of logistics, capital flow, information flow, business flow, and accomplishes the tasks that are difficult for manufacturers to accomplish.

Different industries, different products, different sizes and stages of development of enterprises, the shape of the sales channel is different, the vast majority of sales channels have to go through the two links from the dealer to the retail store.

In order to meet the needs of retail stores, but also in order to maximize their own profits, very few dealers only represent a product, but have their own product portfolio.