Compared with traditional auto loan products, Internet-enabled auto loan products are more flexible, especially for some auto loans that are not particularly large in amount is the biggest advantage.

With the rise of Internet auto finance, the country's acceptance of auto finance is getting higher and higher, and the market share of traditional banks in auto finance will further decline, so that both giant and vertically segmented automotive financial service platforms will have a certain market share in the future.

For the macro field of auto finance,when the loan becomes lower threshold and more convenient, the customer's willingness to buy a car will grow. Because this meets the consumer capital needs of individual consumers at the C-suite as well as the demand for minimalist operations. As for the business giants, they cut into the entire auto finance market, and naturally have a set of logic that belongs to them, in addition to the industry's huge prospects.

From the point of view of traffic and entrance, the giants have the advantage of other platforms can not be proportional:

①Ali car second loan behind the Tmall, Taobao, Alipay;

② Baidu automotive platform has Baidu search, cell phone Baidu;

③ Tencent has WeChat, a powerful entrance;

④Beijingdong also has Jingdong Mall.

A notable feature is that they can meet those who have a high degree of acceptance of the Internet, the qualification of the general part of the middle tier of customers, this is the traditional automotive financial institutions in the battle for the most likely to lose .

Whether it is from the brand influence, or from the financial strength, the giants are more likely to gain the trust of users, and they are also stronger in the financial wind control ability. After all, finance is different from other financial products, users are naturally more willing to choose a more reliable and trustworthy platform to serve them. With the arrival of the regulatory rules, the central bank will also have certain requirements for the registered capital of financial platforms, the future of many of the weaker platforms will face the risk of closure.

Internet-enabled car loan finance has a very obvious advantage in big data mining, through the mining of the user's financial data for in-depth analysis of the user, can be well predicted that the financial strength of the financial user, personal creditworthiness, which is crucial for the development of the financial platform.