Internet finance impact on commercial bank payment intermediary
Theoretically, financial disintermediation nourishes Internet finance to participate in the financial market competition, and Internet financial innovation is in line with the general trend of financial disintermediation and internal logic. Payment and settlement intermediary business, as one of the three core businesses of traditional banks, is encountering the full range of challenges of Internet finance, centrally manifested in the Internet financial intermediary from traditional financial institutions, the supply and demand for funds to carry out transactions directly, and the funds circulate outside of the traditional banks. With the Internet third-party payment platform transactions active, based on personal communication devices to wire or wireless communication technology to transmit monetary value settlement of the Internet online payment scale is explosive growth, the Internet payment system directly occupy the bank payment system platform, subversion of the commercial bank's long-standing position as a payment intermediary.
Internet finance impacts the financing pattern of commercial banks
On the one hand, Internet financing platforms focus on customers with search engines, weakening the impact of traditional banks' customer development power. Internet financing platform with the help of big data mining, analysis and use of technology, integration of external resources to build the e-commerce financing platform, P2P financing service platform, accurate locking and segmentation of the target customer base, reduce customer development costs, impact on the fragmented marketing model of traditional banks. On the other hand, the network financing platform summarizes transactions with market value, reducing the resource allocation power of traditional banks. Based on the customer financing amount, interest rate and term, the network financing platform follows the market mechanism of summarizing transactions, and realizes a variety of financial lending and borrowing combination modes such as one-to-many, many-to-one, etc. of batching and specialization in an on-line or on-line and off-line combination to satisfy the life-cycle financial service needs of customers, especially small and micro enterprises at different growth stages, and to increase the efficiency of matching funds. Internet enterprises do not rely on physical platforms for pure customer concentration and aggregation of transactions, is a kind of erosion of activities away from the intermediary of traditional financial banks, impacting the traditional financing pattern dominated by commercial banks.
Internet finance impact on commercial banks customer channels
Internet users access to the data after customer behavior analysis, target customer screening, data mining and other processing, search for customer financial needs, more accurate target customer positioning, market management is more refined. In terms of product marketing, Internet financial enterprises have a variety of financial products and display platforms to support financial consumption through interaction with financial consumers to create experiential value, and to accelerate customer diversion from traditional banks' physical marketing channels with multi-layer distribution channels.
Objectively, the Internet financial industry standards and industrial pattern has not yet been formed, but multiple forms of Internet finance gradually show the substitution effect on the traditional financial model, and its erosion triggered the banking industry's "domino effect"; in the short term, the new Internet financial power of the change will not yet subvert the traditional banking industry. In the long run, the growing scale of mobile Internet transactions and increasingly stringent regulation, the Internet financial forces will gradually improve the credit creation and financing services, the two core functions of the bank, thus creating a fundamental and profound impact on the traditional banking industry.