How to improve the recovery rate of surveys?

Introduction: How to improve the recovery rate of the questionnaire?　Now the questionnaire recovery rate but lower and lower, most people are not willing to spend more time to do like the test, how to improve the questionnaire recovery rate is exactly what this article discusses.

Mixing the Internet, whether you are doing promotion, do products, or sell products need to understand your users and the market, it is inevitable that research, qualitative and quantitative, qualitative listening to the user, we can do user interviews, quantitatively we can do questionnaires, and of course, if you are doing the product, the product is already on line, with the accumulation of big data, it is natural to do data analysis. accumulation, that naturally do data analysis results in the best, after all, there have been psychological studies have shown that the user is conscious of doing surveys, may not be the actual demand, the user's behavior in the unconscious state is certainly more real. But today we only do some analysis of the questionnaire.

First you need to know the structure of the questionnaire, a complete questionnaire has the following elements:

1. Title: used to illustrate the investigation of the research theme

2. Purpose, significance, generally placed at the beginning of the letter as a "first impression" of the respondents, to be sincere, avoid hard, dull

3. Body:

(1) the basic situation of the respondents: some of the main characteristics, background information, such as gender, age, education, etc., specific Select the main factors according to the project you are investigating.

(2) the main content of the survey: here actually started to enter the main topic, is the most important part of the questionnaire, is the basic content of the researcher to understand

4. Coding: the questionnaire items into a code number of the process to facilitate the organization, easy to calculate the processing. If it is still a network research, there is a third-party platform technical support is not needed

5. Conclusion: generally placed at the end of the questionnaire, to express gratitude to the visitor, this is not in the third-party research platform

Then we say how to design a good questionnaire

Productization:

1. Usability

Knowing the structure of the questionnaire, immediately enter the main topic, in many articles or books to teach you how to design the questionnaire, there will be a lot of skills and methods, in fact, all in order to make the questionnaire rationalization, logic, standardization, you always have to consider for the audience of this questionnaire, the first thing you have to ensure that the respondent's usability, that is, the respondent can easily complete the questionnaire. That is, the respondents can easily complete the questionnaire, and will not appear do not understand, ambiguous issues preventing respondents to continue to fill out or affect the mood to fill out the questionnaire, the design of the questionnaire to stand in the perspective of the respondents to consider, that is, the questionnaire of the "user experience" to achieve the ultimate, after the design of the last is to ask friends around to do it again, the equivalent of the product "usability" of the questionnaire. This is the equivalent of a usability test.

2. Value

What value does filling out your questionnaire bring? Many people do surveys are profit-driven, give a little favor, he did, but the results of the survey may not be accurate, because of the mix of interests, which is turned into a transaction, they are more like with the task to complete the questionnaire. It is best to questionnaires and users themselves are closely related to the questionnaire, the questionnaire is proposed, in order to better improve the product and service, the final benefit is their own. All of this can be spelled out in the explanatory letter, and you can even add an extra link to the explanatory letter to explain the instructions.

Media:

Respondent availability improved, this is still only the basis, the key you have to let the user is happy to fill out your questionnaire (it is best to accumulate their own fans early to enhance the sense of participation, fans are very happy to help the product growth, refer to the Xiaomi), used in questionnaires, we would like to questionnaires to open the rate and the recovery rate

Here's where we want to get the open rate and recall rate as high as possible.

Here you can use to write the article skills, to improve the open rate of a large part of the title, the title of the best to attract users to click, rather than a simple description of the **** questionnaire. Specifically, you can refer to other related articles.

The title is clear, there is a very important piece, that is, the description, the description accounts for a large part of this part of the utilization can also enhance the recovery rate. First of all, you have to analyze the questionnaire audience, a questionnaire, you use the network research, is to fill out the netizens, naturally have to entertain a little bit, a little bit easier, now the questionnaire, clear is the official colloquialisms, questionnaires, unless there is a small favor, or the vast majority of people are not willing to fill out the questionnaire, online is the vast majority of poor people, get the poor people get the world, in accordance with the tastes of the netizens, so that users can try to relax to fill out the, not like doing tasks to complete the exams, like a task, not like a task to complete the examination.

On the other hand, if you are looking for the best way to get the most out of your computer, you should be able to use it as a tool to help you get the most out of your computer, and to help you get the most out of your computer.