Course Arrangement:

01, marketing strategy (marketing new thinking, consumer behavior and marketing strategy, competitive marketing strategy, marketing philosophy and marketing culture)

02, real-world marketing (15 sales management problem solving way, top marketing talent selection, high performance sales team management and Management skills enhancement, the application of coaching techniques, channel construction and dealer management, large customer consultant marketing, negotiation game, professional payback skills, customer relationship management, the Internet environment of cutting marketing and brand two-level law, low-cost PR marketing in the era of micro-benefits, marketing management sand table simulation of the battle)

03, emerging marketing (traditional enterprises to upgrade the e-commerce and Internet innovation and development, E-commerce and network marketing - the new normal Internet thinking, micro win the world, micro power infinity, 020 omni-channel and mobile layout, ......)

Teacher Arrangement： Wang Hanjun, Li Li

Learning History: Opening Ceremony, Expansion Meltdown, Classroom Silhouette, Entrepreneurial Success Forum, Special Seminar, Enterprise Visit, Domestic and International Study Tour, Extracurricular Activities, Marketing Grand Alliance, Sports Meeting, New Year Annual Meeting, Graduation Ceremony

A small number of free trial courses per month, more details -

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Ⅲ marketing majors have which Courses

Marketing Henan @ News @ Further Study @ College:) Welcome

Cultivation objectives: to cultivate strategic vision and rich in modern thinking and innovative consciousness, with management, economics and marketing management and ability, deep and solid basic knowledge, strong practical skills, with the analysis of problems, problem-solving abilities and qualities, have a good work ethic and dedication to the spirit of high-level The international and domestic marketing, economic management talents.

Main courses: Introduction to Commodity Science, Statistics, Organizational Behavior, Economic Law, Market Research and Forecasting, Marketing, Financial Management, Business Communication, Market Pricing, International Marketing, International Trade Theory and Practice, Management Information System, Sales Promotion and Business Negotiation, Modern Advertising.

Employment Direction: Graduates of this program are suitable for industrial and commercial enterprises, foreign trade, technical supervision, trade groups and companies, customs, secondary vocational and technical schools engaged in marketing and economic management, business marketing planning, market development and other work.

Ⅳ What are the major courses in marketing

Management, microeconomics, macroeconomics, management information systems, statistics, operations research, accounting, financial management, marketing, economic law, consumer behavior, consumer psychology, international marketing, market research, basic accounting, introduction to finance, business sales planning, commercial banking practices, Human Resource Management, Market Research and Forecasting, Distribution Channel Management, Banking Marketing, Services Marketing, Customer Relationship Management, Pricing Management, Modern Pitching Techniques, Marketing Innovation, Advertising Theory and Practice, Finance and Taxation, Public **** Relationships, Advertising Communication, Promotions Management, and Business Etiquette and Business Negotiation.

These are the main courses in marketing, and then I looked at our school about the courses required for this major, almost, may be undergraduate and professional in the professional course requirements are not the same, undergraduate majors to learn these, the specialist will be adjusted according to their own school situation, can not give you an example.

(4) Marketing Management Program Resources Expanded Reading:

I. Graduates should obtain the following aspects of knowledge and ability

1. Master the basic theory of management, economics and modern marketing, basic knowledge;

2. Master the qualitative and quantitative analysis of marketing;< /p>

3. Master the marketing of the qualitative and quantitative analysis methodology;< /p>

4.

3. Have strong language and written expression, interpersonal communication, and the basic ability to analyze and solve practical marketing problems;

4. Familiar with China's marketing guidelines, policies and regulations and understanding of international marketing practices and rules;

5. Understanding of the theoretical frontiers of the discipline and the dynamics of development;

6. Master the literature search, The basic method of data query, with a certain degree of scientific research and practical work ability

Second, employment opportunities

Markets: market researchers, commercial data analysts, advertising designers (including graphic design and video advertising editing and production staff), commercial modeling and forecasting staff (including commercial site selection staff, business expansion investment project feasibility analysis and forecasting), commercial big data researchers, user image production staff, and the user's image production staff.

Other categories: public **** relations commissioner (including public opinion monitoring and response commissioner), website forum operation commissioner, activity operation commissioner

Ⅳ marketing courses have what

Marketing courses are as follows:

Management, microeconomics, macroeconomics, Marketing, Principles of Management, Consumer Behavior, Advertising, and Management. Behavior, Advertising, Business Negotiation, Marketing Organization and Sales Promotion Management, Marketing Planning, International Marketing, Branding and Image Strategy, Marketing Ethics, Service Marketing, and Internet Marketing.

1, "Management" is a comprehensive cross-disciplinary, is a systematic study of the basic laws of management activities and general methods of science. Management is adapted to the needs of modern socialized mass production has arisen, its purpose is: to study the existing conditions, how to improve the level of productivity through rational organization and configuration of human, financial and material factors.

2. Microeconomics ("micro" is the translation of the Greek word "μικρο", which originally meant "small"), also known as individual economics, is a modern form of economics. Economics, a branch of modern economics, is a discipline that analyzes individual economic units (individual producers, individual consumers, and individual market economic activities) as objects of study. Microeconomics is the study of the economic behavior of individual economic units in society, as well as the corresponding economic variables of the single value of how to determine the economic doctrine. Also known as market economics or price theory.

3. Macroeconomics, English name Macroeconomics, is a field of economics that analyzes the laws of economic operation using aggregate statistical concepts such as national income, investment and consumption of the economy as a whole. Macroeconomics is relative to microeconomics.

4. Marketing is the transfer of goods or services from the hands of producers to the hands of consumers is a process, is a series of activities carried out by enterprises or other organizations in order to meet the needs of consumers as the center, marketing is a systematic study of the regularity of marketing activities of a science.

5, "Advertising" is an independent discipline, it is the study of advertising activities, history, theory, strategy, production and management of science. Knowledge of advertising, at first only sporadically in the news and economic disciplines in some chapters, and very unsystematic. Until now, advertising knowledge is still one of the components of these disciplines, such as journalism, marketing, business management, business psychology, etc. are discussed to the content of advertising.

(5) Marketing Management Course Resources Expanded Reading:

Employment Profile

Market graduates can be engaged in market research, marketing planning, advertising planning, market development, marketing management, sales promotion services, and teaching and research work. Marketers are indispensable talents for large enterprises, and most small businesses tend to confuse the concept of sales and marketing.

Major courses in business administration, basic accounting, financial management, basic management, marketing, market research and forecasting, marketing planning, business negotiation, human resource management, basic economics, commodity science, statistics, e-commerce, logistics management, international business, customer relationship management.

Network: Marketing Specialization

Ⅵ Marketing (Marketing Management) to learn what courses

Marketing Specialization: Marketing Management, Product Development, Channel Management, Advertising, Pricing Methods and Strategies, Logistics Management, Service Marketing, Brand Management, Salesmanship, Strategic Management.

Marketing elective courses: relationship marketing, corporate culture, graphic design, e-commerce, CIS strategy.

Ⅶ What courses do marketing majors study

Marketing courses are: management, microeconomics, macroeconomics, management information systems, statistics, operations research, accounting, financial management, marketing, economic law, consumer behavior, consumer psychology, international marketing, market research, basic accounting, introduction to finance, enterprise sales planning etc.

(7) Marketing Management Course Resources Expanded Reading:

In addition to the above courses, commercial banking practices, human resource management, market research and forecasting, distribution channel management, bank marketing, service marketing, customer relationship management, pricing management, modern sales promotion techniques, marketing innovation, advertising theory and practice, finance and taxation, public ***** relations. and Taxation, Public **** Relations, Advertising Communication, Promotion Management, and Business Etiquette and Business Negotiation are also courses that will be covered in the marketing program.

Ⅷ Marketing courses should be dominated by which

According to the following content aspects of the dominant:

Marketing courses use a combination of psychology, economics, sociology, journalism, communication, public **** relations, behavioral sciences, as well as mathematics, statistics and other disciplines of the theory and methodology, has a strong comprehensive and practical. In order to further improve the effectiveness of marketing teaching, the author proposes a "five-stage cycle teaching method" for discussion. This teaching method focuses on creating a professional atmosphere, according to the real work tasks to design the course teaching project, using project-driven, alternating teaching mode, combined with the principle of linking theory to practice, on-campus and internship units to carry out teaching, **** with the completion of the course teaching tasks. In the teaching process, students are the main focus, and the teacher is changed from a lecturer to a guide, so that students can acquire knowledge and skills in the activities of independent inquiry, operation and discussion. The specific operation can be divided into the following three stages.

The first stage: the stage of building a platform for school-enterprise cooperation

In order to reflect the policy of education for practical work, in the spirit of mutual benefit and win-win, the principle of long-term cooperation, led by the school, to carry out a variety of school-enterprise cooperation, and sign internship agreements with cooperative units and establish strategic partnerships. On this basis, the content of the curriculum is adjusted so that the content of the curriculum serves the work of the enterprises, so that the students can learn the practical and a certain degree of forward-looking scientific knowledge [6]. In this way, the school can provide enterprises with the most applicable talents and the best service, assist enterprises to achieve future goals, establish a closer relationship, and form a good situation of long-term cooperation.

The second stage: task-driven theory teaching stage

This stage is divided into three steps.

The first step: classroom case demonstration. Teachers in the classroom, around the students are familiar with the case with the concept of marketing to explain, the case as far as possible to choose the recent local more prominent marketing examples, so that students have a perceptual understanding of marketing, but also to stimulate students' interest in learning.

The second step: market cognitive internship. Teachers organize students to the cooperative unit for cognitive internship, through the internship, so that students have a certain perceptual understanding of the professional field and business and the work of the profession, so as to clarify the scope of their own professionalism, to understand some of the simple marketing knowledge and skills, to lay the foundation for future professional learning.

The third step: task-driven theory teaching. In the classroom teaching process, the typical work tasks of marketing activities to design the course teaching unit project, the student as the main body to drive the course teaching process, the theory and practice into one; the use of typical work tasks to carry out theoretical teaching, to get rid of the teacher-centered traditional teaching methods, with the help of teaching software, multimedia, networks and other means of guided teaching, so that the students are in a more realistic environment. The first step is to use the teacher to teach the students how to use their professional knowledge, and to give full play to the students' initiative in learning.

Stage 3: Project-oriented stage

After a period of theoretical teaching, the teacher organizes the students to go into the internship unit, that is, the cooperative enterprises signed the agreement in the first stage, to choose a project in the process of the development of the enterprise for analysis and discussion. By the school teachers and enterprise teachers to guide the students, let the students understand the business situation of the enterprise, and its research, analysis of the current problems of the enterprise, to find out the original cause of the problem, *** with a more refined solution to the problem, and please cooperate with the unit of proof of correction, and finally formulate a feasible program. During the internship period, the teachers follow the whole process of guidance, to be conscientious and responsible, and at the same time, close contact with the cooperative unit, more communication, more advice.

The fourth stage: the alternation stage

Utilizing the teaching resources of the school and the resources of the internship enterprises, we carry out the alternation teaching. Allow students to go to the actual workplaces of enterprises to practice on the job, feel the real employment environment, and sense the professional ethics of the industry. At this stage, the cooperative unit is mainly responsible for the implementation of the program, and the students participate in the implementation of the program as temporary employees of the enterprise. Problems arising in the implementation of the program will be solved by the school and the cooperative unit **** together. This not only improves the instructor's level of practice, but also improves the student's problem-solving ability, but also for the cooperative unit to bring economic benefits, to achieve mutual benefit and win-win situation, and truly achieve school-enterprise cooperation, *** with the effect of improving.

Fifth stage: case writing stage

After the completion of the project implementation, according to the actual situation of the project carried out by the teacher to guide the students to write the project case report, as one of the bases for the assessment of students' ability. This teaching method is from the school to the enterprise, and then from the enterprise to the school, so that the school and the partner to achieve a win-win situation, to promote the two sides **** the same improvement, and thus form a virtuous cycle of the operation mode, for the next step in the teaching reform to lay the foundation.

Ⅸ What are the courses for marketing majors

Freshman year: organizational behavior, Western economics (micro part) Western economics (macro part) Accounting

Sophomore year: enterprise strategic management, consumer behavior, operations research, economics, economic law, market analysis and forecasting, e-commerce.

I don't know about junior year