The new Crown pneumonia epidemic has caused the tourism industry to suffer a "winter", but at the same time it has also spawned the rise of new economic models such as the "house economy" and "cloud economy", and with the gradual opening up of the tourism policy, the tourism industry should ride on the new economic models in the epidemic. With the gradual opening of the policy, the tourism industry should take advantage of the epidemic in the emerging economic model of the "windmill" to digital economic change as the underlying logic, optimize the integration of the use of Internet big data tools to accelerate the tourism industry Internet upgrade.

Use Baidu, optimize and upgrade the tourism industry for the normalization of the epidemic, help its industry recovery, turn "crisis" into "opportunity", both the tourism industry to use the new economic model, the promotion of the model of the breakthrough, but also the tourism industry, the economic transformation and upgrading of the The new model is a new way of doing things," he said.

As we all know, Baidu, as a Chinese Internet powerhouse with 200 million daily activities, has its own traffic matrix, and Internet ecology. Utilizing Baidu's online ecological resources to channel online traffic to the offline travel industry does not seem to be an easy task, but in fact, as long as you find the right method and use a good strategy. You can easily use Baidu's huge traffic to help the tourism industry in Chengde.

We can use Baidu promotion to easily broaden the customer acquisition channels of our tourism industry, breaking the tourism industry in the epidemic normalization of the frozen period. How should we use Baidu promotion as a "customer acquisition tool"?

Whether it's a tourist attraction or hotel accommodation, or even other industries that are positively correlated with the tourism industry, we need to be clear about our own needs. Baidu promotion is a thousand people, according to the customer's own needs are different, to customize different solutions, playing different promotional products "combo punch", the effect will be geometric multiplier growth.

Take the Chengde area as an example. Chengde has a nationally recognized summer resort, Sehamba forest and other famous scenic spots, and there is no lack of people's interest in the region, but the lack of people's interest in the region's tourism into the intention. And what we should do more is how to channel this intention into the environment of its own tourism industry.

From the open online publicity and infusion of infrastructure, to the creation of their own industry brand image, from their own industry traffic import, and then the traffic will be retained to form the flow of the mouth, Baidu's rich product line and his "strong intention" of the promotion of the mechanism, is not comparable to the other traffic pool, most of the APP on the market now is almost all interest recommendation mechanism, which is used in the market. Most of the APPs on the market nowadays adopt the interest recommendation mechanism, so that through the output of traffic and creativity, the interest is transformed into intention, and the intention is transformed into action. Baidu promotion through the support of Baidu big data, as well as its own huge flow matrix of the ecological environment, focusing on the strong relevance of the event, the user from the search to the end of the "before and after" are accurately probed, so that we get is the precise "strong intention" users, without the need to start from the "strong intention" users.

And, the interest recommendation mechanism, on the user side, will only let the user see smaller and smaller content, and thus smaller and smaller scope of the intent, while the intent recommendation mechanism will not have such a problem, and the content embodied on the user side will always be "fresh and hot" and broad and precise.

What we've seen in the past is not admonished, and we know that the future can be pursued. The bitter "winter" has passed, the epidemic normalization of the Chengde tourism industry as long as you learn to use online resources, to develop online promotion of the new "territory", will be able to in the next few years to turn "danger "The first step is to make sure that you have the right tools for the right job, and that you have the right skills.