In the age of information, the Internet is in every corner of people's lives. With the help of the Internet, not only are people's lives becoming more and more convenient, but also more industries and products are being created in the process of social development.
At the same time, we've also seen a lot of new technologies being introduced to the market.
As the competition between various industries becomes more and more intense, advertising as one of the most important ways to publicize, but also the main way to improve the competitiveness of the industry. Now as long as the platform related to the Internet, in fact, more or less will see the shadow of some advertising campaigns, for these advertising campaigns and pay a large number of people.
Perhaps for some people, they don't care about advertising, and they don't feel that advertising has penetrated into all areas of people's lives, but there are some advertising campaigns that are affecting everyone in an invisible way. According to professionals, personalized recommendations on some apps may be one of the ways in which people are being watched, so what is the source of the personalized recommendations in people's hands?
The development of the Internet is in fact a double-edged sword, bringing people the convenience of life at the same time, but also bringing a lot of hidden dangers, for example, in the age of data, personal information is very easy to suffer from leakage.
Data Ready is a video ready to go, so you'll want to keep track of what's going on and what's going on in the world of video ready to go.
Nowadays, almost everyone has a smartphone, and the range of smartphone users is very wide, whether it's a few years old, or 60 or 70 years old, they will be able to use their smartphones for entertainment, and the popularity of the smartphone also allows for more ways to advertise.
Compared to some direct advertising methods, some indirect or more subtle advertising methods are more common, for example, now many apps and small programs in the open screen ads will appear. Although these advertisements are relatively short, the investment of the businessmen behind this is immeasurable, seemingly only a few seconds of advertising, the investment of funds may be up to a few hundred million.
Whether it's a cell phone or a computer, If the ads on a cell phone are an inconvenience, then the ads on a computer can be a real pain in the ass, and sometimes when you open up a web page, the ads come out of nowhere, and there are more than one ad on the screen.
While there are many different kinds of software, there are only a few that people use more often, and those more often than not are the ones that advertisers want to promote.
Compared to software that has a lot of open-screen ads, WeChat's lack of open-screen ads is a huge plus, but WeChat was created to be profitable, and receiving ads is an important source of revenue, so WeChat won't let go of this opportunity. Only WeChat's ads are relatively discreet, not easy to spot, and even if they are spotted, they're usually not offensive to the user.
In the process of using WeChat, people may find some hidden ads, and these ads are usually integrated with the circle of friends, so they don't look out of place. The ads on WeChat's friend circle are also amazing, for example, when people search for products on certain shopping platforms, these products are recognized as purchases on the shopping platform's big data background.
Strangely enough, WeChat and shopping platforms seem to be unrelated apps, but the ads on WeChat's Circle of Friends are often the same ones that people search for on shopping platforms.
In fact, this mode is WeChat's personalized recommendation mode, through which we can directly meet the user's shopping needs, and turn some of the potential consumer intent to the surface. In the specific operation of personalized recommendation mode, WeChat through the user's geographic location, address book and microphone and other information channels, to understand the user's preferences and needs, and then for these preferences and needs for the user to recommend a preferred product.
Why would WeChat's circle of friends want to advertise something that people want to buy?
WeChat takes on the job of advertising, and before it does, it will place different ads based on different user groups. For some male users, the advertisements are often games and smart devices, while for female users, advertisements are placed for cosmetics and clothing and jewelry.
WeChat's ability to accurately target ads according to users' needs and age is mostly due to the fact that people fill out information about their gender and age when they sign up for WeChat, which allows WeChat's backend to profile users and analyze their real needs through big data.
Conclusion
Overall, in the age of the Internet, advertising is everywhere, and people are used to all kinds of ads. In fact, even if those advertisements cater to people's needs, as long as they control their purchasing desires, they will not be prone to buy products that are not suitable for them, and achieve the goal of reducing unnecessary expenses.
Today's topic: "Personalized recommendations" inside the phone, the source is based on what? The insiders explain