Intelligent empowerment
Be a "winning general" in two rounds of electricity market.
20 14 is a recognized watershed in the two-wheeled electric vehicle industry. This year, the two-wheeled electric vehicle market entered the stage of polarization, the market was gradually saturated, and a large number of brands with lower competitiveness were gradually eliminated. And a number of brands with superior quality and performance gradually occupy the consumer market, forming a certain head effect.
Mavericks electric came into being in this stormy golden week.
Since its establishment six years ago, Mavericks Electric has been aiming at the middle and high-end market with its own understanding and grasp of the market. Its brand positioning has changed the situation that two-wheeled electric vehicles are generally regarded as low-end models in China. It can be said that Mavericks' high-end brand "Niu" series has created a huge market demand for intelligent electric two-wheeled vehicles.
In terms of extending battery life and life, Mavericks Electric independently developed an AI-powered lithium battery system; At the same time, Mavericks Electric has its own NIU INSPIRE intelligent technology and big data algorithm. Through sensors all over the car body, it collects and analyzes user data in multiple dimensions, excavates users' riding needs in front-end services, and enhances product experience and technology in back-end manufacturing. From this perspective, Mavericks Electric is also one of the earliest enterprises to apply and practice C2M.
Faced with multiple challenges from various factors this year, Mavericks Electric still delivered satisfactory answers in the market.
The financial report shows that Mavericks Electric's revenue in the first quarter of 2002/KLOC-0 was 547.3 million yuan, a year-on-year increase of135.0%; In the first quarter of 20021,the sales volume of Mavericks electric scooters reached 149649, up by 272.6% year-on-year. In addition, in terms of the number of stores, in the first quarter of 200216, the number of specialty stores in China reached 19 16, an increase of 300 from the previous month, and the overseas sales network expanded to 39 dealers, covering 48 countries.
Based on this, Mavericks Electric has set the annual sales target of 202 1 at 900,000 vehicles-1/00,000 vehicles, with the growth rate ranging from 50% to 83%, and indicated that the annual sales target will be 6 million vehicles in the future.
The performance of social responsibility is one of the key standards to measure the Excellence of enterprises. The recent floods in Henan have touched people's hearts. Affected by heavy rain, the electric vehicles parked by citizens in parking lots and carports in residential areas were basically soaked in water, and the vehicles were seriously damaged. As a leader in the domestic personal city travel industry, Mavericks Electric launched the "Four Frees" support plan for Henan butter at the first time, and urgently dispatched after-sales personnel to provide free vehicle rescue and maintenance services for Zhengzhou citizens, thus escorting the safe riding after the disaster.
Increase product offensive
Strong entry into the field of micro-travel
Transformation is the only way for every enterprise to change the market, and it is also the key driving force for enterprises to enter the second growth curve.
Mavericks Electric keeps abreast of the market direction and is determined to innovate while promoting brand development at full speed and assiduously practicing internal strength. While stepping up the product offensive, it will enter other fields, aiming to become a pioneer of two-wheeled electric vehicles.
"Mavericks Electric will fully open the era of Niu 2.0 and officially enter the field of micro-travel." At the 20021Global New Product Strategy Conference, Yan Li, CEO of Mavericks Electric, made a bet not only on simple travel tools, but also on solving the core problems of people's travel and bringing truly useful travel products to users around the world.
At the product level, Mavericks Electric launched ten products in one breath, spanning more travel scenarios with a more refined product matrix, achieving multi-market coverage of each category. Among them, the new national standard electric flagship benchmark MQi2S, as well as the upgraded models of classic models such as UQiS and UQi, bring users a more intelligent travel experience; A new product line of F series and C series with diversified morphological sequences, a new design language to meet the aesthetic needs of different users; The RQiPro straddle-type electric motorcycle with the highest speed of 160km/h in the future will be the best interpretation of "speed and passion".
In addition, Mavericks electric scooter, as the "debut" of Mavericks electric's official entry into micro-travel, has become a leader in the same class of scooters with its 50km long battery life and stable "king" design of "three widths and one vertical".
On the intelligent level, with the help of Niu INSPIRE intelligent technology, Mavericks Electric will be able to achieve more accurate SOC endurance algorithm, more rigorous charge and discharge cycle and more scientific FOC power output through the big data accumulated by electric vehicle riding and battery use. At the same time, in terms of "Power 2.0", Mavericks upgraded the seventh-generation AI power lithium battery system technology, which can provide an efficient and stable power experience with the blessing of five-dimensional dynamic sensing algorithm.
Write at the end:
From technical conception to market landing, Mavericks Electric was once regarded as "the son of natural selection" by the industry. From 0 to 1, it can be said that the appearance of Mavericks electric redefines the weather vane of industrial products.
In the future, with the entry of more competitors, the competition in the two-wheeled electric vehicle market will become more and more fierce, and the finer-grained urban travel solution is an inevitable trend, which will give birth to a broad market space. With the continuous advancement of the global strategic layout, in the "2.0" transition period, the short-trip and micro-trip Mavericks Electric, which focuses on meeting the needs of urban commuting, cycling and other scenes, will further expand the travel boundary.
(Zhang Lei)