The first time users enter the new media environment, movie marketing has a more complete channel. In addition to the traditional means of publicity and sales, such as movie launch, poster publicity, theater activities, and traditional media publicity, movie publicity in the era of integrated media will make use of the Internet, convenient mobile terminals and clients to carry out an all-round, wide-net dissemination mode. In addition, the marketing in the era of integrated media can be more efficient and low-cost, and the precise and interpersonal communication mode greatly improves the success rate of movie marketing. Firstly, the new trend of information dissemination in the era of integrated media has brought great changes to the whole movie industry. Mobile terminals have the characteristics of universality, which not only make information dissemination faster and more convenient, but also change the status and relationship between the disseminator and the audience under the discourse of traditional media, and at the same time have the characteristics of wide dissemination coverage, fast information circulation speed, strong dissemination and strong adhesion between both parties, which requires the movie marketing to be more efficient and low-cost in promotion and marketing. This change requires that when the movie is being publicized and marketed, it is necessary to achieve benign interaction between various departments, and each link should form a closed loop with the Internet technology department. At the same time, it is also necessary to actively change the outdated marketing concepts of the past and boldly introduce new marketing strategies and production management modes at home and abroad. Second, the rapid rise of technologized media has also broadened the communication channels of Chinese films. The development of new media communication relies mainly on the development and maturity of communication technology, which realizes effective interaction between communication platforms and promotes media integration, with each communication platform being compatible with each other and seamlessly connected. All kinds of films transmitted by theaters can still be disseminated and forwarded in large quantities on the Internet, and the non-linear transmission of the Internet has also brought great convenience to the audience. Audiences can watch domestic and overseas movies that suit their tastes through the Internet without leaving their homes. This brings the audience the initiative and the right to choose the movie, and the audience's choice becomes active in such a rich and massive amount of movies, which means that the competitiveness and pressure faced by the movie industry are also greater, and how to do a good job of movie marketing has also become a big problem for movie producers. Thirdly, the development of integrated media communication and the popularization of the Internet have brought challenges to the movie industry, as well as a new profit model. In recent years, big data and data-based information have evolved in various fields. The online cinema created by the advancement of Internet technology can realize the audience's demand of watching movies at any time on mobile terminals, such as Aikiye and other clients can watch a large number of movies by recharging the membership. This kind of movie watching, which is different from the traditional cinema model, creates a new value growth model for the movie industry. The new profit model needs a new marketing model to pave the way for maximizing value and revenue. Formerly, the text in the input box