However, the traffic empowerment of internet home improvement can not change the home improvement industry itself, but only match the business and improve the efficiency of the last end of the home improvement industry chain. Because Internet home improvement only changes the connection between users and home improvement products, more often, the role of Internet home improvement is marketing and promotion, and there is no essential change in the specific home improvement process. From this perspective, Internet home improvement can only solve the docking channel between home improvement products and users, and cannot change the home improvement industry itself.
Therefore, when the Internet era cannot deliver enough C short users to the B-end users in the home improvement industry, the development of Internet home improvement will encounter problems. At present, Internet home improvement is going through such a stage. At the moment when traffic peaks, it is more and more difficult to empower traffic. Internet home improvement needs to evolve again to find ways and means to solve the development dilemma.
Deeply changing the original processes and links of home improvement industry, changing the home improvement products and services themselves, and bringing greater changes to the home improvement industry itself are the main directions for the future development of Internet home improvement. From traffic empowerment to technology empowerment, Internet home improvement has begun to pay more and more attention to the industry itself.
Traffic is difficult to do, and Internet home improvement has begun to return to the industry itself.
In the climax of the development of mobile Internet, traffic is the magic weapon to overcome everything. As long as we have the traffic advantage, we can achieve it in various ways. Tuba Rabbit, Qijia.com and other established large-scale Internet home improvement platforms developed at this time. How to get enough flow and how to transport it better is the development focus at this stage.
With the change of people's lifestyle, especially people's behavior habits shift from offline to online, the competitive advantage of traffic becomes weak. Even with huge traffic, it can't really turn these traffic into pain points and problems for many industry participants.
It is obviously wrong to supply the changed user needs with the services of Internet home improvement products that have not changed substantially. Only by providing the change service of home improvement products to users can we achieve the perfect docking of supply and demand. As a result, we see that more and more Internet home improvement platforms have begun to focus on the home improvement industry itself, bringing more new changes to the home improvement industry through new technologies and new models. A brand-new development stage with B-end as the main object is thus opened. Transforming the B-side to better meet the needs of the C-side has become the key to the re-evolution of Internet home improvement.
Returning to the B-end, where is the new evolutionary direction of Internet home improvement?
If we regard Internet home improvement as an era with C-end users as the main competition object, then when Internet home improvement evolves into a new home improvement again, we are experiencing an era with B-end users as the main transformation object. Transforming B-side to better meet the needs of C-side users is the key to future development. In the B-end era, the re-evolution direction of Internet home improvement is mainly divided into the following aspects.
Based on the innovation of the home improvement industry itself. Through the application of new technology to change the home improvement industry itself, so as to improve the operating efficiency of the home improvement industry and meet the fundamental needs of C-end users to the greatest extent, innovation based on the home improvement industry itself is undoubtedly a main direction. By applying new technology to the specific process of home improvement industry and changing the components of traditional home improvement, more new changes can be brought to the home improvement industry.
For example, big data can be applied to the process of home improvement industry, and the efficiency of home improvement industry can be further improved through the unified expression of home improvement industry; For example, intelligent technology can be applied to the specific process of home improvement industry, and intelligent robots can be used instead of labor to further improve the decoration efficiency; For example, we can apply cloud computing to the home improvement industry. By calculating users' needs and habits, the docking efficiency of home improvement products and services with users can be further improved.
The re-evolution direction of internet home improvement is mainly achieved by returning to the home improvement industry itself and changing the internal elements of the home improvement industry itself. Based on the innovation of the home improvement industry itself, it can undoubtedly bring more energy to the development of the home improvement industry, and this development model with B-end as the main transformation object can bring us more new imagination space.
Empowerment based on external industries. Another aspect of the evolution of Internet home improvement is achieved through the deep empowerment of the home improvement industry by external industries. What we are seeing now is to deeply empower the home improvement industry in a new retail way. Logically, the new retail empowerment home improvement has certain feasibility.
Because the new retail reconstructs the three elements of people, goods and market, it can change the experience of traditional home decoration and realize what you see is what you get. In addition to the experience, many new technologies wrapped in the new retail can also bring imagination to the non-transformation of the home improvement industry, so the home improvement industry can also evolve again with the help of new retail.
This is also the fundamental reason why we see so many Internet home improvement platforms constantly blessing new retail. It is foreseeable that with the gradual maturity of new retail development in the future, it will bring more possibilities for the development of home improvement industry in the future, which will open a new era of Internet home improvement development.
In addition to new retail, the empowerment of Internet home improvement in different industries based on different processes and links in the home improvement industry can also bring new changes to the development of the home improvement industry in different links. Based on the empowerment of external industries, the home improvement industry will open a new stage of development with deep docking with external industries.
Starting again, the challenge of re-evolution of Internet home improvement remains the same.
Although the advent of the new era has opened the door for us to think about the new development of Internet home improvement, we can still confirm that the road of Internet home improvement returning to the B-end is still full of challenges, because everything is in the ascendant. The future of Internet home improvement is still unknown.
Challenge 1: both technology and mode, everything has just begun. Although the arrival of the new era has opened a new door for us to think about the home improvement industry, it is undeniable that these technologies and models are all new things. Since it is a new thing, its development will inevitably face many new challenges. It may take more time to find a development model that really suits the home improvement industry itself.
Looking back at the development of Internet home improvement, we can still draw a conclusion that the development of any model needs a process, and the early development will inevitably undergo repeated adjustments. In the early stage of the re-evolution of Internet home improvement, there may be risks such as duplication and adjustment, and even Internet home improvement may continue to encounter difficulties.
Challenge 2: the pain points and problems of the home improvement industry itself. The reason why the home improvement industry can't really change is closely related to its long industrial chain, many processes and deep barriers. When the B-end industry is deeply empowered, it will also be dragged down by the long industrial chain and different process links of the home improvement industry. The pain points and problems of the home improvement industry itself will really become the biggest pain point that plagues the future development of the home improvement industry.
In a sense, the pain points and problems of the home improvement industry itself directly determine whether the empowerment of the B-side can be truly realized in the future. How to avoid the pain points and problems of the home improvement industry itself has become the key to determine whether the Internet home improvement can evolve successfully again in the future.
Challenge 3: The effectiveness of empowerment. Although everyone is talking about empowerment, the effectiveness of empowerment is always the key to the re-evolution of the home improvement industry. If the empowerment we are talking about can not bring substantial impetus to the development of the home improvement industry, such empowerment is actually meaningless. One of the important reasons why the Internet home improvement era will come to an end is that the way of traffic empowerment is no longer effective.
When the Internet home improvement re-evolves, whether it can achieve real empowerment will directly affect the success or failure of the future evolution of the home improvement industry. If we can't find a more effective way of empowerment in the future, the so-called re-evolution of the home improvement industry will become a concept with no substantive significance. Only when it can really bring real changes to the home improvement industry, and only when it can really meet the needs of C-end users, the re-evolution of Internet home improvement will have substantial significance.
When traffic empowerment is no longer effective, Internet home improvement begins to enter a new stage of development, and the new needs of users are met by changing the home improvement industry itself. Internet home improvement is entering the real industrial Internet era. Just as all industries and development models will inevitably go through a process, the re-evolution of Internet home improvement also needs a process. When we can cope with all the challenges, the evolution of Internet home improvement can be successful, and the new home improvement era can really come.