From the business point of view, analyzing the big data originating from APP which is the hottest speculation at present, it can be considered that the value of big data includes the following aspects:

1. Collecting user's clicking data

The APP application platform can be used to collect the user's clicking data and to understand the user's characteristics. The industry can use the APP application analysis platform to understand the user's click data and location information.

2. Refinement of marketing programs

Adopting the APP application platform can refine the marketing programs and recommend the products demanded by users. With the APP application analysis platform can let the data speak, the industry can be based on the user's click trend and purchase tendency to recommend the user demand for products, but also can refine the enterprise's marketing program.

3. Design products based on user purchase data

Through the data analysis of APP application platform, we can accurately receive the user's demand for products, design personalized products for the user, improve the user's personal value, and at the same time improve the efficiency of the enterprise.

4. APP operation can manage the performance of the product

APP application platform data can monitor the operation of the situation, to understand the user's activity and the effect of the marketing program, you can reduce unnecessary investment, to create greater value for the enterprise.