Founded in 1996 and listed on the Growth Enterprise Market in 2010, Blue Cursor is Asia's largest marketing communications company with international business networks in North America, Europe, and other countries and regions in the Asia-Pacific region, in addition to branches in major domestic regions. In the context of the era of big data and social media, Blue Cursor has continued to increase data genes and technology genes through business innovation and investment and mergers and acquisitions, realizing the integration of content, creative services and product and technology capabilities, and forming a new core competitiveness.In 2017, Blue Cursor achieved a total revenue of 15.2 billion yuan, of which the data science and technology business accounted for close to 90% of the revenue, and more than 20% of the creativity has been realized by the independent research and development of intelligent service robots. The intelligent service robot is completed, and the intelligent business service platform has taken shape.
DATA project is a decentralized terminal data credit protocol based on blockchain and driven by AI technology and P2P mobile storage architecture. DATA project is committed to solving the serious problems of inefficient cooperation, waste of ecological resources, and uneven value distribution caused by data forgery and lack of trust in the global digital ecosystem through blockchain technology. The DATA project hopes to solve the problems of data traceability, rights incentives, and quality control by evaluating the trustworthiness of data at the terminal level.
In March of this year, Blue Cursor and Lakala Group*** established the Kunluntang Big Data Research Institute together, with four major laboratories for cloud computing, artificial intelligence algorithms, service robotics, and blockchain applications, and a research center in Silicon Valley. Blue Cursor hopes to integrate multiple forces to create a platform for intelligent operation, and in the future will rely on the ability to construct big data to achieve the output transformation and in-depth application of scientific research results, providing a powerful engine for the intelligent development of the entire marketing system, and ultimately empowering customers with intelligent operation and realizing the innovation of business models.
The two sides will cooperate on the landing of the DATA project and the exploration of blockchain technology in the field of digital marketing as follows:
On the one hand, based on the accumulation of more than 20 years of marketing and communication services, Blue Cursor has a deep understanding of and strong demand for digital marketing effect monitoring. Blue Cursor will try to use the Data Authentication Protocol and other related technologies provided by the DATA project within its system to experiment with building blockchain underlying infrastructure for terminal data quality monitoring and traffic forgery prevention. For example, Domob, its mobile intelligent marketing integration service company, focuses on mobile brand ads, effect ads and APP distribution, and has a one-stop programmatic advertising platform. By combining with DATA, Domob can not only further improve its own traffic Anti-Fraud System, optimize the service process to improve marketing efficiency, but also become a certified node of the DATA ecosystem, and ecological partners together*** with the governance of the ecosystem.
On the other hand, the two sides will combine the actual needs of Blue Cursor and its companies in the marketing field to explore more blockchain technology landing application scenarios, and the Blockchain DATA Foundation will lead the research of the Institute's blockchain lab in the marketing field. Through the blockchain-based *** knowledge engine, smart contracts and other core mechanisms, the two sides will carry out research in marketing alliance chain research and development, intelligent marketing, settlement and payment, data privacy and security. By combining AI and big data technologies,*** together to improve the efficiency of digital marketing and create more value for customers and ecological partners.
In this cooperation, Blue Cursor will also join the global Data Trust Alliance as a strategic partner, *** with the construction of real, mutual trust, efficient global data ecosystem. Global Data Trust Alliance (Data Trust Alliance) is initiated by the Blockchain DATA Foundation (Blockchain DATA Foundation), with the goal of establishing a real and mutual trust data ecosystem as the goal of the alliance, at present the U.S. marketing data monitoring and analysis company Kochava, XCHNG global blockchain digital marketing platform, global mobile cash optimization platform Yomob are all members of the alliance. At the same time, the Kunluntang Marketing Blockchain Lab will also work with members of the Global Data Trust Alliance to explore potential vertical application scenarios that blockchain technology can truly empower in solving data trust.