Through big data analysis, we can get a lot of valuable and useful information, such as off-season time, customer analysis, personnel ratio, transportation mode, consumption power and so on. And big data analysis is not only in the tourism industry, but also in many other industries. It can be said that through the analysis of big data, as practitioners and operators, we will more intuitively understand and predict the development trend of the industry, as well as the operation, advantages and disadvantages of scenic spots.