Identify the causes and treat the symptoms. Why is Taobao declining? The reasons are as follows:

1, only support the interests of Tmall big sellers and head Taobao big sellers, abandon small and medium-sized sellers, do not pay attention to the interests of small and medium-sized sellers, do not pay attention to small and medium-sized sellers' demands, resulting in small and medium-sized sellers to turn to Pinyin Xi.

The key to Taobao's success before is the tens of millions of small and medium-sized sellers, and it is thanks to the majority of small and medium-sized sellers that we have today's achievements. As a result, the development of a certain period of time, it began to unload the donkey, abandon small and medium-sized sellers, licking big sellers. I don't know, big sellers are after all a small part of the Taobao ecosystem can't support.

2, the spell Xixi Xixi shopping model, young people and low- and middle-income groups have a strong attraction: there is no doubt that the spell Xixi Xixi's business model and gameplay, is indeed catching up with Taobao, and the Shenzhen horse WeChat social traffic support for the development of spell Xixi Xixi can not be ignored.

Spelling Xixi Xixi utilizes the spell purchase play, attracting a large number of small and medium-sized sellers, many small and medium-sized sellers from Taobao to Spelling Xixi Xixi. The subsidies to brands by PinyinXiXi also attracted a large number of consumers, which is the reason for the popularity of PinyinXiXi.

Clear the above two important reasons, then we just need to treat the symptoms.

A, Taobao needs to regain support for small and medium-sized sellers, which is the basis of Taobao's survival. Taobao needs to be in the flow, policy, charges for small and medium-sized sellers all-round support.

Taobao do not engage in so many complex rules, so that small and medium-sized sellers do very laborious, very sad. Should be in the rules, the flow, come up with sincerity, the real service for small and medium-sized sellers, vigorously support small and medium-sized sellers, rather than the head of the big sellers.

B, Taobao to consumers should also be sincere and sincere, do not big data to kill. To the brands to take the way of subsidies, really let the consumer get the benefit.

Taobao's special price version, at present, is not enough to shake the status of Pinyin, of course, it depends on Taobao's overall policy, whether it is truly supportive of small and medium-sized sellers.

The competition that Taobao will face in the future will be even greater, not only Pinyin Xixi, but also the fastest-growing Jieyin e-commerce. Jitterbug's interest in e-commerce is really the ultimate development of e-commerce industry, I am optimistic about the future of jitterbug e-commerce.