A, pop-ups to create ideas every shopkeeper wants to pop-ups to improve sales of online stores, so every shopkeeper who wants to create the perfect pop-ups have to have a good idea of what to do, then we should build pop-ups from what? The first step: the selection of models, to do explosive, first of all to determine whether it has the potential to do explosive. The second step: the cut time, can not wait for others to start selling when hot. The third step: the promotion of creative diagrams, so that customers can see at a glance the selling point of the product and promotion. Step 4: Title, good title means more exposure. Step 5: Detail page, catch customers' attention. The sixth step: through train promotion, according to the different stages of building explosive models combined with through train to promote. Hetang Yue color e-commerce forum two, the maintenance of the pop-up when we do up a pop-up, we need to carry out maintenance, in order to make the store to the next level, if not maintenance, the life of the pop-up is not long, as for the maintenance of the pop-up, we can be from the following aspects: 1. maintenance of the flow, according to the source of the flow to analyze the specific which flow is less, and then targeted burn words. 2. market competition to deal with In the case of competition to target to solve the problem, the head to run, to dig your advantage points. 3. product data maintenance, from the perspective of the data we have to maintain a good conversion rate, then there are many factors affecting the conversion, but for the late stage of a burst of models is mainly a problem, evaluation. Third, how to make sales in the off-season is not light in the off-season marketing, not necessarily make money, but try not to lose money, if your category happens to meet the off-season, this time to do the marketing of the two main purposes: clear inventory, to keep the tier! 1. clear inventory: we have to pressure in the hands of all the seasonal goods cleaned out at this time to do the clearance may not make money, but do not do it would only be a loss of more. 2. Maintain sales, relative to the off-season nothing to do with peers, store tiers can rise. Fourth, what will lead to store downgrade 1. false transactions 2. duplication of goods 3. title abuse of keywords (pictures, expressions, etc. inconsistent) 4. modify the SKU so that the best way to make their own pop-ups do not downgrade is to understand these Taobao red line, so that they do not touch, if accidentally touched that is through the positive remedies to maximize remedies, pull back their own downgrade of pop-ups in Taobao on the road and walk and I'm not sure if I'm going to be able to do that! The drill show applies to what types of stores? 1. Tune especially strong store this kind of store is the most suitable for the drill show, and even his effect may be better than the through train. 2. high per unit price of the product store this kind of store is also especially suitable for the drill show, he did a good job to control the crowd, basically, his effect is better than the through train. 3. small categories of stores a lot of people tangled in the small categories of the through train. Keywords are small, the competition is too fierce, PPC is too high, but this type of product is actually particularly suitable for the drill show, he can better solve your problems. 4. high turnover rate of the store kind of store in the fans is very suitable for the drill show, because this kind of store to do out of the drill show his input-output ratio is very good. Six, the advantages of the drill show where 1. the use of big data to lock the precise user it is like personalized traffic, according to your promotion of the orientation and the need for the crowd to match you with buyers, and is not chaotic matching, accurate to meet the requirements of your orientation. 2. the flow of large and fast drill show has a point is difficult to reach through the car is his flow and the speed of the flow of the flow of the drill show traffic seems to have no ceiling, you have how much money he can be. How much money you have he can burn out. 3. diversion costs can be controlled, low budget can be on the first focus Many people will feel that the cost of the drill show is not controllable, but in fact, the cost of the drill show is very good control, and he can easily be on the first focus. Seven, Taobao through train how to improve the conversion rate 1. do a good job of pre-optimization: pre-optimization including optimization of the baby title, optimization for the baby up and down time, enrollment in Taobao activities, to grasp the flow of support period 2. optimization of through train traffic: starting from the basic to do, from our selection of the models - test models - fixed models, the keyword placement, keyword selection, the optimization of the click-through rate, which are a few aspects to start with. Eight, now open online store to pay attention to what 1. online store operation to have a plan: according to the plan, step by step to do a good job of operation 2. more learning and learn from the experience of others 3. attention to store data analysis and summarization 4. do a good job of store operation of every detail, details determine success or failure 5. attention to customer experience, establish a reputation 6. do a good job of store promotion, Taobao new store if not to do the promotion will not have people's popularity nine, Taobao store from the What aspects of the promotion 1. baby up and down time 2. reasonable set of baby name 3. good use of the window recommended 4. use good evaluation management 5. use store messages to promote 6. good use of the baby description template 7. more promotional activities 8 maintenance of the old customers ten, new shelves how to get the Taobao new label can not be a violation of the record within 90 days, within a year without B demerit points the main picture can not be similar to the products with other families degree is too high to create a unique detail page unique title attribute fill in the complete, with the title and the main picture related to the old models do not reissue