So what's the point of asking Meituan to issue coupons? Their vouchers are mainly issued to "familiar customers" and "light loss of customers", for "familiar customers" the purpose of issuing vouchers does not lie in the amount of money, but in the moderate brush a sense of presence, and to maintain a moderate stickiness. The purpose of issuing vouchers for "familiar customers" is not the amount of money, but to make a modest presence, and to maintain a moderate stickiness.
And the focus is on sending "light loss of customers", this part of the customer is the focus of their conversion.
General platform that in a store consumption more than 5 times, the user can be counted as a "fan user" (after the churn rate will be very low), so the user's first few store consumption behavior of the cultivation of the merchant is crucial. So the key point to seize from the "light loss of customers" to "familiar customers" and then "fan user" conversion.