Now the market is saturated and not suitable for starting a business.

There are hidden worries under the surface excitement. Economically speaking, * * * has been unable to find a good profit model. In the eyes of the founder of * * *, there are at least four profit channels for * * * to enjoy bicycles, including deposits, rents, body and App advertisements, and value-added services based on user big data. Although there are a lot of procurement and operation and maintenance costs, profit income can easily cover this. But the beauty in theory has hit a wall everywhere in reality. Fu Yifu, a researcher at Suning Financial Research Institute, summed up four reasons: "First, the rapid expansion of investment volume overwhelmed internal enterprises, which led to a surge in operating and management costs; Second, the damage rate of bicycles is beyond imagination, which raises the maintenance cost; Third, all platforms launched fierce price wars, and large subsidies crowded out profit space; Fourth, the performance of potential profit points such as advertising realization seems to be unsatisfactory. "

At the social level, the excessive use of bicycles has also brought a series of new governance problems. Negative comments such as high theft rate, misplacing and wasting resources followed. Finally, after local governments announced the beginning of cleaning up old useless bicycles and illegally occupying roads, people gradually realized that convenience is also a double-edged sword. The reduction of user's use cost often means the increase of public governance cost. With the increase of users, more and more people point out the regulatory risks of huge deposits. Fu Weigang, a researcher at Shanghai Institute of Finance and Law, pointed out that one car is called deposit, but one more car can become finance. Various cyclists have launched deposit-free cycling, or used monthly cards instead of deposits. Although the crisis of social trust has eased, from the perspective of enterprises, its income realization ability has been further weakened.