As a large-scale comprehensive state-owned enterprise, Sichuan Liquor Group has been adhering to the corporate purpose of "brewing pure liquor that ordinary people can afford" since its establishment on 20 17, and is committed to becoming the largest producer of raw liquor in China, the largest national brand operator in China and the largest liquor distributor in China.
Facts have proved that it took Sichuan Liquor three years to hand over a remarkable answer sheet-it was established that year, it was profitable that year, it operated normally in one year, and its scale exceeded 20 billion in two years. In just three years, Sichuan Liquor Group can become a dark horse among many liquor enterprises. Thanks to its strong resource cohesion, excellent brand operation and innovative model driving force, it has formed a "three points and one line" situation with original liquor+brand liquor+liquor distribution as the core and China liquor industry chain platform as the development concept.
Strong resource cohesion: intensive cultivation, actively expand the advantages of raw wine
Sichuan wine ranks first in the world, and raw wine is the dominant industry in Sichuan. Relying on the origin advantage of Sichuan Liquor, Sichuan Liquor Group has built a production base of Maotai-flavor liquor, Luzhou-flavor liquor and Luzhou-flavor liquor covering Luzhou, Yibin and Chengdu, and gathered more than 260 domestic and foreign liquor enterprises with 1740 brands to sort out high-quality cellar resources to meet the different needs of various liquor enterprises and consumers. At present, the number of pits, liquor production capacity and energy storage of Sichuan Liquor Group are in a leading position in Sichuan.
At the 4th Shanxi World Wine Culture Expo in September, 2020, Sichuan Wine Group and Shanxi Xinghua Wine Group formally reached a strategic cooperation in the whole industry chain, shared platform resources, and formed cooperative alliances in raw wine, technology, exhibitions and other aspects. This not only means that the original wine plate of Chuanjiu Group has been upgraded from "thick sauce" to "thick sauce and clear sauce", but also is an important step for Chuanjiu Group to go out of Sichuan and lay out the whole country, forming a production and supply resource matrix of three mainstream flavor original wines.
On the basis of aggregating high-quality raw wine resources, Sichuan Wine Group has made every effort to build a Sichuan Wine Research Institute integrating Industry-University-Research and Pei Yi, and set up production technology centers, quality control centers, wine body design centers and other institutions to protect the quality of good wine. Cooperate with Sean Master Studio and other national wine research institutes to turn technical advantages into product advantages, so as to make the quality of Sichuan wine "go up a storey still higher" and create a gold-lettered signboard of the original wine of Sichuan Wine Group.
Excellent brand operation ability: building a famous brand matrix and enhancing brand influence
At this sugar and wine party, Chuanjiu Group made its debut with its five famous brands: Xufu, Chidu, Ere, Lichuan and Yunbian Tibetan Rice. With excellent product quality and market recognition, Sichuan Liquor Group's products have won numerous awards at this 2020 Autumn Sugar and Liquor Party and International Liquor Competition.
"Roufu 15" won the title of "Star Product of the Year" at the China Wine Qingyun Award Ceremony on 20 19-2020.
"Rou Xu Ya Fu 15" and "Er Jiao Zi (Zunyao Edition)" won the gold medal in the 2020 International Liquor (China) Grand Prix, and "Er Jiao Zi (Deluxe Edition)" and "Xu Fu Qing Hua Daqu" won the silver medal.
Chidu was awarded the "Best Brand with Agency Value Award in 2020" at the China Maotai-flavor Liquor Development Summit Forum.
Inheriting the spirit of artisans, Sichuan Liquor Group is based in Sichuan and has a nationwide layout. It aggregates and polishes the distinctive and competitive brands in each region that are in urgent need of revival, forms a cross-regional combination, and jointly builds the famous brand matrix of Sichuan Liquor Group. Well-known brands have won high recognition from consumers by virtue of their excellent brand operation.
Driving force of innovation model: the advantages of online and offline integrated whole industry chain model are highlighted
In addition to the traditional marketing model, Sichuan Liquor Group reconstructs the retail form of liquor industry with Internet thinking, builds a new retail chain store of "wine warehouse", displays and sells liquor products in Sichuan and even the whole world through the flagship store of wine warehouse, and truly realizes * * * * enjoyment from channel to terminal.
In the future, Chuanjiu Group will also apply Internet thinking to build a big data platform of "Liquor China". By grasping consumers' values, outlook on life and consumption habits, we will analyze and aggregate big data, promote the intelligence, dataization and platformization of the liquor industry, and open the era of big data in the liquor industry.
If you plant a buttonwood tree, you will have your own phoenix to inhabit. With the expansion of Sichuan Liquor Group's scale and the promotion of its influence, more and more merchants and large-scale liquor enterprises have cooperated with Sichuan Liquor Group in the aspects of original liquor and technical guidance, brand operation of finished liquor, liquor distribution, etc., and their advantages in the whole industry chain platform have gradually emerged.
In the future, Sichuan Liquor Group will continue to adhere to the concept of "doing one thing seriously in one's life", aggregate high-quality liquor resources, tap the value of famous brands, promote industrial innovation and upgrading, and make greater contributions to the inheritance, innovation and high-quality development of liquor industry.